1. Public Speaking Anxiety & Audience Analysis
Jessica Wojtysiak
Bakersfield College
Public Speaking Anxiety & Audience Analysis

2. The Top 9 Fears in America
Public Speaking
Death
Spiders/Insects
Darkness
Heights
Snakes/Reptiles
Flying
Confined Spaces/Claustrophobia
Open Spaces
(National Institute of Mental Health, 2014).

3. PSA Assessment (0,1,2,3)
I get tense when I see or hear the words “public speaking.”
I purposely avoid public speaking situations.
I feel a sense of dread when I am asked to give a speech.
I feel nervous days or weeks before a public speaking event.
I have trouble sleeping the night before a public speaking event.
I panic right before giving a speech.
I have difficulty delivering a speech.
I think my anxiety is greater than most people.
During my speech, I feel helpless.
After my speech, I worry about my speech performance.

4. PSA Assessment Scores
0-5 -You have very little PSA. Learn about PSA to gain empathy for others. 6-15: You have a common, moderate level of PSA : You have a substantial level of PSA. Work to identify your particular triggers and develop a management plan : You have a very high level of PSA. In addition to identifying triggers and developing a management plan, consider talking to your professor to get additional help.

5. Fight or Flight
Biological defense mechanism that kicks in when human beings sense that they are in danger.
Adrenaline rush
Heat beat/ blood rush
Sweat
Blushing
Body shakes and twithces

6. Causes of PSA Unknown The center of attention Performance anxiety
Unrealistic expectations
Fear of Failure
Self-fulfilling prophecy

7. How do we deal with PSA?
PSA is common
Relax
Prepare
Practice
Speak

8. One way to address PSA
Audience Analysis

9. Audience Analysis
A Analysis U Understanding D Demographics I Interest E Environment N Needs C Customization E Expectations

10. Analysis Basic Questions to Answer Size of Audience
What are the key demographic variables

11. Analysis Activity
You know that your audience for the challenged book presentation will be composed of the members of our class.
What can you infer about your group?

12. Demographics Age Sex/Gender Race Ethnicity Religious/Political views
Language
Holidays
Religious/Political views
Socioeconomic Status
Educational Attainment
Social Connectedness

13. Interest What do you know about your topic?
What does your audience know?
How interested are they in the topic?

14. Liar, Liar Think of Three Sentences that you will say to the class.
Holiday
My favorite X is Y.
Something about your family.
Two statements must be false. One must be true. Can you fool the class?

15. Interest (Part 2) Motivation to listen Captive Audience Voluntary
Paying

16. Environment
Resources?
Limitations?
What can you bring?

17. figure out your audience’s needs tailor your message

18. Customization Best speeches speak directly to the audience
Avoid generalizations
Specific information

19. Expectations
What expectations about the topic does your audience have?
What expectations about you the speaker does your audience have?
How can you manage the audience’s expectations?

20. Audience Analysis- Any Questions?
A Analysis U Understanding D Demographics I Interest E Environment N Needs C Customization E Expectations