1. Why Participate in GIWM?
Presenter:
Stephen Bruce
Syntegra

2. Introduction

3. Agenda
Mobile and Wireless Leaders
Current Market
Future Market
Corporate Challenges
Recommended Actions

4. Mobile and Wireless Leaders
Military
Transportation
Logistics
Field Operations
Communications

5. Agenda
Mobile and Wireless Leaders
Current Market
Future Market
Corporate Challenges
Recommended Actions

6. Current Market

7. Wireless Devices Devices: Lack of Standards
Lack of Capability/Usability
Rapid Obsolescence

8. Sample Wireless Devices

9. Wireless Connections Connection: Lack of Standards Lack of Coverage
Slow Time to Market

10. Sample Cellular Coverage Maps

11. Wireless Services Service: Lack of Standards Immature Technology
Logjam of Vendors

12. Sample Wireless Vendors

13. Sample Wireless Vendor Fate

14. Agenda
Mobile and Wireless Leaders
Current Market
Future Market
Corporate Challenges
Recommended Actions

15. Projected Connected Devices
Millions
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
1,400
1,200
1,000
800
600
400
200
More handsets connected to the Internet than PC's by end of 2003
Projected PC's
Connected to
the internet
(Dataquest 10/98)
Projected Cellular Subscribers
(Nokia 1998)
Projected WAP
Handsets
(Nokia 1999)

16. Today’s Global Mobile Market
Source: Ovum (Ovum Forecasts: Global Mobile Markets /Chapter B)

17. Global Mobile Market in 4 Years
Note the percentage and number of mobile connections in this slide for 1/1/2005 versus the previous slide for 1/1/ While the number of mobile connections will more than double in North America from 2001 to 2005, the percentage of mobile connections in North America slightly decreases.
Note the percent growth in Central Asia and the percent decrease in Western Europe.
Source: Ovum (Ovum Forecasts: Global Mobile Markets /Chapter B)

18. Source: CIBC World Markets
Smart Phone Services
This market is expected to grow from approximately $2 billion in 1998 to a projected size of nearly $100B in 2005.
Source: CIBC World Markets

19. Planned Mobile Applications
Enterprise Strategy
Plan Mobile and Wireless Infrastructure
Choose Technology, Products, and Vendor
Develop Middleware Solutions
A recent Meta Group survey asked major U.S. corporations for their 2001 mobile application plans. The bar graph illustrates the percent of respondents with plans for developing the respective mobile applications.
In developing these applications, the
Source: META Group Inc.

20. Agenda
Mobile and Wireless Leaders
Current Market
Future Market
Corporate Challenges
Recommended Actions

21. The Enterprise Challenge
Mobile
Interface
Carriers
Protocols
Devices
CDMA
(Sprint,
Verzion)
TDMA
(AT&T)
iDEN
(Nextel
CDPD
iMode
DoCoMo)
GSM
(Voice Stream & Worldwide
HDML 3.0
WML 1.1
HDML 2.0
eHTML
WML 1.2
HTML
VoiceXML
VoxML
NeoPoint
Qualcomm
Audiovox
Motorola
TouchPoint
Ericsson
Mitsubishi
Samsung
Sanyo
Alcatel
Nokia
RIM
Palm VII
Palm !!! & V
PcketPC
Standard IVR
Voice Browser
V.V.S.
CRM
SFA
Sales
Phone
eBiz
FSA
Service
Web,edi
Larger boxes
Standards
ERP PM
Pager
Executive
Mobitext
(Bell South)
Palm.Net
CDPD
(AT&T)
All Telcos KM
PDA
SCM
Voice
Content
Other…
Future…
Source: META Group Inc.

22. Executive Challenge Financial Investment Organization Needs
Focus: Customer Service and/or Operational Improvement
Determine when and how much
Organization Needs
What skills
Where to find the skills
Operational Change
Time and Cost to Change Impacted Organizations (Sales, Customer Service, etc.)
Education and Training Needs
Every company, large and small is impacted.
The questions that need answering are still the same.

23. Environmental Factors Sociological Factors Global Factors
Market Challenge
Technology Factors
Evolving Standards
Lack of interoperability among products
Rapidly Changing Market
Human Factors
Security and Privacy
Environmental Factors
Safety, Noise, Health
Sociological Factors
Interaction Styles
Global Factors
Language, Culture, Government
3rd World Economics

24. Agenda
Mobile and Wireless Leaders
Current Market
Future Market
Corporate Challenges
Recommended Actions

25. Recommended Actions
Assess the mobility requirements of your employees, customers, and partners
Assess the impact that mobility will have on your people, processes, and technology
Observe the impact that mobility is having on your industry and other industries
Challenge everyone to think “outside of the box”
Enlist and empower creative minds
Look for hard and soft ROI
Get started!

26. Closing Remarks
The future of mobile and wireless is only bounded by one’s imagination
Syntegra is excited to be a Charter GIWM sponsor
We look forward to working with our peers in Minnesota and around the Globe on this Great Adventure