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Vitamins & Flu Shots in Science Communication

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Presentation on theme: "Vitamins & Flu Shots in Science Communication"— Presentation transcript:

1 Vitamins & Flu Shots in Science Communication
John Cook National Centre for Science Education webinar 29 May 014

2 Inoculation Theory

3 Vitamins Flu Shot Explain the science
Healthier understanding of the science Flu Shot Explain how the science is distorted Builds immunity to misinformation

4 “It is not so much the fanaticism of the small minority of active deniers that concerns us, but the vulnerability of the majority to their influence.” CLIVE HAMILTON

5 5 characteristics of science denial

6 Example: 97% scientific consensus

7 What happens when people watch this?
Climate scientist Unqualified non-expert

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12 Inoculation Theory Vitamins Flu Shot

13 John Cook Global Change Institute, University of Queensland

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