1. Deakin University Library website 2.0: iterative change for maximum gain Sue Owen Associate Librarian, Client Services Deakin University Library sowen@deakin.edu.au Kat Clancy Web Developer Deakin University Library katc@deakin.edu.au VALA2008: Libraries / Changing spaces, Virtual places Melbourne, 5-7 February, 2008

2. >Our journey...

3. Our Task: Redevelop the Deakin University Library website Phase 1: Homepage + Catalogue Jul 06 - Jan 07 Phase 2: Complete site Feb 07 - Dec 07

4. Simple aims... >improve access to information and services online >introduce a new look and feel Approach... >users ways: talk, think and do (Kupersmith, Krug)

5. Message, loud and clear... Search engines are it… Search engines are it…. Get noticed, get like Google or die… or die…

6. Research Underpinnings.... Krug - Don't make me think! >Be smart - use conventions ("creative" not clever) >Keep noise down to a dull roar >Usability testing is vital - at realistic levels Brookfield - Reflective practice > Critical reflection through four lenses: self-reflection by project team research literature colleagues community - staff and students

7. Methodology a) Content Inventory (project team) every link down 2 levels - very time consuming b) Card sorting test (users) 60 topic areas to sort into logical groups c) Paper / whiteboard prototyping (project team) easy to produce - easy to change d) User testing and review cycles (all user groups) Users undertake typical website tasks Project team: leader, observer, two 'engine drivers'

8. Paper prototype 1

9. Whiteboard prototype 2

10. Whiteboard prototype 3

11. Whiteboard prototype 4

14. Phase 1 Feedback >Focus Groups and informal feedback >Webpac – positive >Library homepage: positive about unit materials search box database drop-down options design layout - less noise

15. Feedback for Phase 2 >still needed work provide search field options >Google = browse for unknown >Library catalogue = search known item 'remember' search field from previous search less library jargon left links not being utilised »Jul 07 new University template - visuals and navigation much improved

16. The new Deakin

17. The new Deakin Library

18. During Phase 2 >The Journey takes a turn... our users - books still important > Encore option Head, A - First steps in research > find recommended sources New Web Developer Learning2.0 (23 things) - web literacy levels increase users space – be in their workflow (Dempsey) users' ways – Web2.0

19. Phase 2: June 2007 - Now

20. O-Week Vodcast

21. Subject Guides

22. Libx - Firefox Extension

23. e ncore

24. Instant Messaging

25. Internal Library Wiki

26. f acebook page

27. f acebook application

28. Why facebook? >What are our users using? >Intruding in their space? >Keep personal and work separate? >Different way of delivering the same service >All about choice

29. Considering the future... >Help via a blog >Internal Newsletter as a blog >iGoogle gadget

30. Future journey… >Agile and Iterative Change. >How soon will facebook be 'so yesterday' ?? >At first, simple aims. Then truly Web2.0 engaged. Now in the users' space, a place we'd never anticipated. >Website redevelopment is a continuous journey. >Iterative = Effective results!!

31. iterative bubblets! There's no Big Bubble The journey = iterative bubblets! >Tech Bubble VideoTech Bubble Video http://www.youtube.com/watch?v=dr3qPRAAnO g

32. Questions >The audio for this presentation will be available at http://www.deakin.edu.au/library/media/ from Friday 8th November The presentation is available at http://docs.google.com/Presentation?id=dcm 7jxv8_54v53gsfgk http://www.deakin.edu.au/library/media/ http://docs.google.com/Presentation?id=dcm 7jxv8_54v53gsfgk

33. References >Dempsey, L. (2007). Networkflows: a couple of pointers, viewed 14 September 2007, http://orweblog.oclc.org/archives/001401.htmlhttp://orweblog.oclc.org/archives/001401.html >Head, A. J. (2007). "Beyond Google: How do students conduct academic research?" First Monday 12,(8), viewed 14 September 2007, >Head, A. J. (2007). How Do Humanities and Social Science Majors Conduct Course-Related Research?, viewed 14 September, 2007,. >Krug, S. (2006). Don't Make Me Think! : A Common Sense Approach To Web Usability. Berkeley, Calif., New Riders Publishing. >Kupersmith, J. (2007). Library terms that users understand, viewed 14 September 2007,