1. Speech Communications
Irresistible Forces: Motive Appeals

2. Word Bank
acquisition
ego
logical
motive appeals
motives
precedence

3. Brain Teasers Do people act with their heads or hearts?
How can you make your ideas appeal to an audience?
What are motive appeals?
How should you use motive appeals in a speech?
What are ten motive appeals?

4. Do people act with their heads or hearts?
We believe we are governed by logic, but much of our behavior is emotional.
We are greatly influenced by our motives, desires, needs, wants, or drives

5. How can you make your ideas appeal to an audience?
Relate your ideas to your listeners’ motives
Weight your speech with verbal support (reasons)
Show your audience how this information will help them achieve their goals or satisfy their wants (emotions)

6. What are motive appeals?
Images that stimulate audiences’ desires

7. How should you use motive appeals in a speech?
Motivate your listeners throughout your entire speech by using motive appeals which are images that stimulate audience desires

8. What are ten motive appeals?
Self-preservation—the desire to survive
Pride—self esteem or a feeling of personal worth
Personal Enjoyment—desire for beauty, comfort, recreation
Love or Affection—need to give and receive love, to have friends, to share life with others, to promote the common good
Acquisition and Saving– desire for ownership
Adventure and Curiosity—need for exploration
Loyalty—faithfulness to nation, school, city, friends, family
Imitation—need to conform
Reverence—desire to look up to someone
Creating—urge to invent

9. Word Bank
acquisition
ego
logical
motive appeals
motives
precedence

10. Assignment Fill out items 1-15 on activity sheet
Select three colorful, full page advertisements from magazine and (mount these on construction paper)
Identify motive appeals used in each of the three ads (write this on the back)
Prepare a one minute report discussing the appeals in each advertisement