1. Snapchat
Becca McMullin

2. What It Is?
Snapchat is a messaging app used to send photos and videos to friends
These are known as “Snaps”
Users can also add text or drawings to Snaps
After being sent, photos cannot be viewed again

3. History Snapchat was created by Evan Spiegel
Stanford University Student
Presented idea as final project in a Product Design Class
Launched in September 2011 for iPhone
Android version was released November 2012

4. Revenue Snapchat does not currently generate any money
The application is free and there are no ads in the app
The company runs on donations and investors
Because it does not create any revenue, it is difficult to say how the company will grow and survive in the future

5. How To Use It Click the large circular button to take a picture
The list button in the bottom right corner takes you to your contacts list
The cube in the bottom left corner brings up the users past history of Snaps sent and received
The camera button in the upper right corner switches the camera view

6. How To Use It Select how long the snap will be seen (1-10 seconds)
Save the picture you’ve just taken
Create your “Story”
Draw on your picture
Send

7. The Users Mainly 13-23 year olds
As of June 2013, 18.6% of all iPhone owners use Snapchat
Ranked as the 9th most popular iPhone app in terms of usage
80% of Snapchat users are in the US

8. Controversies - Ownership
February 2013: A former classmate of Spiegel claims the idea for Snapchat was stolen from him
Claims he came up with the concept for the app and designed the logo
Snapchat denies claims
Outcome of case has yet to be decided

9. Controversies - Privacy
Video
Sent snaps can be screen-capped by friends
Images may not necessarily disappear after sending them
May 2013: Reports that Snapchat photos do not actually disappear
Some claim that photos can be retrieved by people with certain technical knowledge
Because of this, the Electronic Privacy Information Center filed a complaint against the company for misleading customers
Snapchat claims that is keeps a log of the last 200 snaps, but no actual content is stored or used

10. Controversies – Inappropriate Usage
Snapchat used for sexting
Parents worry that teens are abusing the app and sending inappropriate photos
Snapchat has taken steps to make the application “not sexting-friendly,” but cannot control what users snap
Snapchat team publicly stated that they do not condone any inappropriate usage of the app

11. Sources http://en.wikipedia.org/wiki/Snapchat