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Argument is everywhere and may seem invisible.

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Presentation on theme: "Argument is everywhere and may seem invisible."— Presentation transcript:

1 Argument is everywhere and may seem invisible.
Consumers are bombarded with arguments that persuade a potential buyer using real and perceived values.

2 Discuss: What is real. What is perceived
Discuss: What is real? What is perceived? Does it belong in the “bad”, “good”, or “impulsive buyer’s worst nightmare” category?

3 Denotation vs. Connotation
Denotation: Dictionary meaning. Connotation: Implied meaning and/or word associations.

4 Analyze Print Ad#1 (as a class)

5 Analyze Print Ad#2 (with a partner)

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