1. CASE: RESPONSIBLE CARE How did the CMA and large producers ensure a ‘unified front’?
All large companies had a significant incentive to ensure no industry accidents…
…but small companies had potentially an incentive to be ‘dirty’ and unsafe
CMA used a number of methods for managing risks
- publicize Responsible Care as industry-supported program
- gain senior management commitment
. personal
. liability (?)
- publicize intransigents as such?
- monitor internally
- fee structure to change nature of problem--make participation ‘free’
- dissent procedures
- specific, clear actions specified in program