1. Tessitura Training: Campaigns, Appeals &. Sources
Tessitura Training: Campaigns, Appeals & Sources Events: Ticket, Non-Event, Activities and Elevated Events
Please answer the wall question and log in to LIVE
June 15, Week 4

2. Wall Questions

3. What are Campaigns, Appeals, and Sources?

4. FY Campaign FY Appeals FY Appeals Sources Sources Sources
Campaign, Appeal and Source Overview
Ticketing vs. Contributions
Ticketing: anything relating to purchase of single tickets or packages. This considers marketing efforts to be a part of ticketing.
Contributions: anything related to contributed revenue
Campaigns = summations of efforts in contribution or ticketing
FY Campaign
Appeals =
performance of an ask
FY Appeals
FY Appeals
Sources = what led the constituent to make this donation or ticket purchase?
Sources
Sources
Sources

5. Sources
Are you using them correctly? Inhouse vs. Outside

6. Season Manager
All the information…no really

7. Types of Interactions
Builders – putting together the architecture in the database
Editors – updating and maintaining the data (e.g. RSVPs, Ticket Reservations)
Viewers – reading and understanding the data (e.g. did they attend the this?)

8. Ticket Builds
Performances Merchandise

9. Elevated Events & Special Activities: Defined
Types of Interactions
Builders – putting together the architecture in the database
Editors – updating and maintaining the data (e.g. RSVPs)
Viewers – reading and understanding the data (e.g. did they attend the this?)

10. Elevated Events & Special Activities: Defined
Elevated Events – A type of campaign intended to manage paid events where revenue should be recorded as contributions. Includes the ability to manage invitation lists and record seat or table assignments without seating charts or capacity management. Elevated Events are typically used to manage galas and other fund raising events.
Currently Using This For –
Gala
Formerly: 5K
Potential Uses –
Other seated fundraising events for education

11. Elevated Events & Special Activities: Defined
Activities — Used to track the invitees and attendees of non-paid events (such as meetings, cocktail receptions, or open dress rehearsals)
Currently Using This For –
Advisory Council
Prospecting Events
Gala Committee Members
Stewardship Phone Calls
Potential Uses –
Board of Directors Attendance
Meet & Greets
Special Offer/Voucher Redemption for target groups
Anything you’re managing RVSPs for

12. Let’s Compare Paid Unpaid
Ticket Build (performances, camps) Elevated Event Build (Galas, 5Ks) Non-Event Build (Merch)
Activities (Trainings, Advisory Council)

13. Let’s Compare Seated Not-Seated Ticket Build
Non-event build Activity Elevated Event

14. Let’s Compare Available on the Web Internal Only
Ticket Build Non-Event Build
Activity Elevated Event*