1. Analysis Through Observation
Audience, Context & Purpose

2. Audience
Visual Communications found in a specific context often indicate the TARGET AUDIENCE.
The environment in which products are sold, viewed and used can also provide an insight into the audience.

3. Audience - Characteristics
Audience categorisation:
Mature consumers
Baby Boomers
Gen X
Gen Y

4. What visual indicators suggest the target audience?

5. Context
Where the visual communication is located often has an impact on the content of the communication itself.

6. Context
Where a visual communication is located often has an impact on the content of the communication itself. Advertising companies undertake a great deal of research to locate the best advertising environment. The location determines who will see it and what is featured on it.

8. Key Questions: Where can the Visual Communication be found?
Who is the target audience in that context or location?
What impact does the location have on the appearance of the Visual Communication?
How are Visual Communications modified to suit different contexts?

9. PURPOSE
Many visual communications have multiple purposes, so it is essential to assess carefully.

10. The Purpose of Vis Comm

11. EXAMPLES

12. MORE EXAMPLES
PACKAGING
WOODEN MODEL