1. Pepsi-Cola

2. “Be sociable, have a Pepsi”
A Focus for Youth: 1958
“Be sociable, have a Pepsi”
The new slogan helps Pepsi identify itself with a younger audience.
They introduce a new “swirl” designed bottle

3. Youth: A State of Mind? “Now it’s Pepsi, for those who think young”
The new slogan now takes Pepsi further into a focus on youth, by making adults feel younger.

5. Pepsi Generation “Come alive, you’re in the Pepsi Generation”
Pepsi now decides to take advantage of the post-war baby boom.
Pepsi is now recognized as a social status more than a soft-drink.

6. Let the Consumers Decide: 1967
“Taste that beats the others cold. Pepsi pours it on.”
Testing shows that consumers choose Pepsi over the competition when chilled.
More focus on the product; campaign still remains energetic.

7. “Join the Pepsi People, Feelin’ Free”
1973: A New Look
“Join the Pepsi People, Feelin’ Free”

8. “Pepsi: The Choice of a New Generation”
The “New Generation” campaign earns more than 58 advertising awards.
Pepsi re-enters Times Square with 850’ billboard displaying: “America’s Choice.”
Pepsi signs Michael Jackson to star in two commercials.

10. A Move Into the 90’s 1990 brings a new logo
Only the eighth in 93 years

11. GeneratioNext
In 1997 Pepsi announces a new campaign that “is about everything that is young and fresh, a celebration of the creative spirit. It is about the kind of attitude that challenges the norm with new ideas at every step of the way.”

12. Globalization: 2000 Consumers’ Cola Choice 30 markets tested
Pepsi Challenge
Pepsi Points
Sharika Represents Columbia
Last, but not least

13. The End