1. Advanced Techniques in Report Writing
Business Research Methods
Advanced Techniques in Report Writing

3. Introduction Concluding part of Research Activity
Communicating research findings, conclusions & recommendations to the sponsoring agency
Comprehensive reference document

4. Report Writing
Details of research work in the form a summary document is called a research report
Presentation of research report to the sponsoring agency
Quality document
Systematic
Anti-climax
Purpose – Supply useful information for policy decisions
It reflects the caliber of report writer

5. Definition A statement of record of ascertained facts
Summary statement, facts & figures prepared for the purpose of information, analysis and following up action

6. Characteristics Complete & Compact Systematic, self-explanatory
Solving Marketing Problem
Submitted by Researcher to the sponsoring agency
Different Types
Acts as a line of communication
Permanent Record

7. Importance/Advantages/Functions
Organised format
Reflects quality of Research work
Facilitates policy decisions
Permanent Record
Base of follow up measures
Gives publicity to research work
Communication Channel

8. Essentials Firm Foundation Effective Organisation Suitable Framework
Tailored to suit the needs of the readers
Informative
Concise & Compact
Accurate & Reliable
Clarity
Objectivity
Logical Arrangement
Visual Devices
Graphic Presentation
Impressive Language
Submitted within the time limits

9. Guidelines Based on firm foundation & detailed study of the problem
Recommendations as per conclusions
Simple & lucid style
As per well planned framework
Brief & Compact
Editorial, Presentation & physical Appearance
Attractive & Persuasive
Needs of sponsoring Agency
Read, think, plan, write & Re-write

10. Contents Introduction Main Body Letter of Transmittal Title Page Index
Acknowledgements
Description of Marketing Problem
Purpose & Scope of Study
Methodology Used
Summary of Major Findings
Main Body
Analysis
Methodology used for analysis
Presentation of Findings

11. Contents Contd… Conclusions Recommendations Appendices
Footnotes & Bibliography
Index

12. Steps Logical Analysis of subject matter Preparation of final outline
1st Rough Draft
Rewriting, Correcting & Polishing
Finalizing the Layout
Final Bibliography
Finalization of Report
Signatures
Submission

13. Types Communication Purpose Other Oral Written Publication Executives
Detailed Study
Interim
Summary
Abstract Report

14. Ethics in Research Video Areas of Ethical Standards – Personnel
Informants/ Respondents
Clients
Use of Research Findings

15. Other Considerations
Objectivity
Confidentiality
Anonymity
Plagiarism