1. Persuasive Techniques Used in Political Advertising
Government
2nd 6 Weeks
Persuasive Techniques Used in Political Advertising

2. Name Calling
Using personal attacks to distract voters from real issues. Inspire doubts about opponent by appealing to people’s fears or prejudices.

3. Transfer
Using symbols or images that evoke emotion to something unrelated.

4. Bandwagon
Creating the impression that everyone supports a cause or candidate.

5. Plain Folks
Using folksy or everyday images and language to show the candidate is a regular person who understands the needs of common people.

6. Testimonial
Having a well known celebrity endorse a candidate or proposal.

7. Card Stacking
Presenting facts, statistics, and other evidence that supports only one side of an argument.

8. Glittering Generalities
Using vague, sweeping statements that appeal to voters emotions but give little specific information.

9. How many persuasive techniques can you identify?