1. Branding

2. A strong brand can give you the competitive edge you need.
Strong brands can:
create greater customer loyalty
make you less sensitive to competitive pricing
increase trial of new products
provide focus to marketing efforts
allow you to attract the resources you need such as talent and capital
are instrumental in developing strategic partnerships
act as a powerful tool for guiding internal decision making.
How will your CD do this now and in the future?

3. Who are my customers?
What customers do I want to have?
Who are my competitors?
What is my competitors’ brand position?
What problem does my company solve? Does anybody care?
What is my value proposition? Is it UNIQUE? Is it relevant to my customers?
7. What are the functional benefits that we deliver to our customers?
8. What are the emotional benefits that only we deliver to our customers?
--How does someone feel when they buy or use your brand?

4. Try It Out List 8 key words that describe your new recording label/CD
Find 6 pics of your target market for your CD
Answer the 9 questions