1. To Know from Stutts & Barker (1999)
Ways Narrtv Thry was applied here
Connections to consumerism/advertising
Conflicts identified in the overall story (e.g., rationality conflicts vs. value conflicts)
How these would tie to Fisher’s narrative rationality (e.g., coherence/fidelity)

2. Epistemology vs. Methodology
In Narratives

3. Narrative Paradigm Fisher (1984, 1985)
Grounded in…
belief that humans are storytellers (i.e., of their identities)
We’re more persuaded by good story than good argument
values, emotions, & aesthetic considerations ground our beliefs & behaviors

4. Assumptions of each paradigm contrasted

6. Critical Strengths Captivating
Contributed to study of human communication

7. Criticisms Definition of narrative too broad Not all comm is narrative
Inconsistent claims