1. AIM: How do companies market consumers?
Do Now: Where do you encounter advertising? Which specific advertisements “stick in your head”? What makes these advertisements memorable? Do you think advertisements have an effect on your personal interests?

2. AIM: What are the key concepts of Marketing?
Do Now: Let’s talk about that Ad from last class – when did Extra release the ‘Love Story of Sarah/Juan’ ad? Who did they target? Was their ad successful?

3. “Marketing is a contest for people’s attention.”
….the action or business of promoting and selling products or services, including market research and advertising.
Provides value to customers by establishing close relationships with them.
This benefits the organization/company and those closely related to it.
“Marketing is a contest for people’s attention.”

4. Maslow’s Hierarchy of Needs
Target Market = specific group of potential consumers toward which an organization directs its marketing program.
WHY ====
80/20 Rule = 80% of a firm’s sales are obtained by 20% of its customers.

6. Marketing Mix (4 P’s)

7. BCG Growth-Share Matrix

8. Product/Market Grid

9. Break-Even Analysis
Total Revenue = (total money received from the sale of a product)
TR = P x Q
Total Cost = fixed costs + variable costs