1. BT Sport
Q4 Update 2017

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1 & 2 both reach more adults on a weekly basis than Sky Sports Cricket, F1 and Action
Source: BARB Techedge – Q4 2017, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
PREMIER LEAGUE
1,139 2
UEFA CHAMPIONS LEAGUE
595 3
UEFA EUROPA LEAGUE
508 4
AVIVA PREMIERSHIP RUGBY
328 5
BT SPORT FIGHT NIGHT LIVE
197 6
THE BETFRED CUP
186 7
MOTOGP
183 8
LADBROKES PREMIERSHIP
180 9
ASHES 2017
166 10
UEFA CHAMPIONS LEAGUE HIGHLIGHTS
165
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
PREMIER LEAGUE REVIEW
324 2
WRC REVIEW
316 3
ASHES 2017 DAY 5 4
BTS FILLERS 2016
292 5
EUROPEAN RUGBY CHAMPIONS CUP HIGHLIGHTS
281 6
SPORT IN FOCUS
276 7
NBA: THE JUMP
275 8
FISHING: ON THE BANK 2016
266 9
1-PREMIER LEAGUE PREVIEW MD13
262 10
NO FILTER BOXING
251
Source: Techedge Q4 2017, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 10/16-09/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN