1. Promoting Rational Drug Use in the Community
Designing effective
printed educational materials

2. Session objectives Develop ability to:
identify the key principles of effective print materials
assess the strengths and weaknesses of a range of existing print materials
design simple but effective print material to target specific drug use problem.
Designing effective print materials
Promoting rational drug use in the community

3. Six basic questions Designing effective print materials
Promoting rational drug use in the community

4. Basic principles: Involve users
The more collaboration there is in developing the material, the greater the commitment to distributing and using it widely.
Designing effective print materials
Promoting rational drug use in the community

5. Designing effective print materials
Promoting rational drug use in the community

6. Designing effective print materials
Promoting rational drug use in the community

7. Designing effective print materials
Promoting rational drug use in the community

8. Basic principles: Involve users Understand the causes
Target decisions and actions
Identify and use credible sources
Designing effective print materials
Promoting rational drug use in the community

9. Designing effective print materials
Promoting rational drug use in the community

10. Designing effective print materials
Promoting rational drug use in the community

11. Designing effective print materials
Promoting rational drug use in the community

12. Basic principles: Writing and editing text
Use brief, simple, clear, active text
Focus on a few key messages
Repeat/reinforce key messages
Avoid jargon
Review or pretest the content
Write to express, not impress
Designing effective print materials
Promoting rational drug use in the community

13. Different styles of illustrations
Line drawing, shaded drawing, stylised drawing
Designing effective print materials
Promoting rational drug use in the community

14. Designing effective print materials
Promoting rational drug use in the community

15. Basic principles: Layout and design
Use strong headlines and readable typefaces
Use bullets, boxes, numbers
Use simple illustrations
Use colour wisely
Make the most of space
Designing effective print materials
Promoting rational drug use in the community

16. And finally...
test the text, the illustrations and any colours used with users
check the text and illustrations for accuracy with experts
check the material for spelling and grammar (especially the headlines and sub-heads).
Designing effective print materials
Promoting rational drug use in the community

17. Designing effective print materials
Promoting rational drug use in the community

18. Designing effective print materials
Promoting rational drug use in the community

19. Designing effective print materials
Promoting rational drug use in the community

20. Designing effective print materials
Promoting rational drug use in the community

21. Designing effective print materials
Promoting rational drug use in the community

22. Designing effective print materials
Promoting rational drug use in the community

23. Designing effective print materials
Promoting rational drug use in the community

24. Summary slide
Pay attention to your audience, your purpose, and your content
Involve users
Understand why irrational drug use is happening
Target action
Use credible sources
Focus on and reinforce key messages
Use active text and strong headlines
Use simple illustrations
Test, test, test and check, check, check!
Designing effective print materials
Promoting rational drug use in the community