1. Statistics Norway’s homepage – experiences with content and design
Ragnhild Rein Bore
Head of Web and Statbank
Dissemination Working Group 15 Nov 2016

3. Some facts about our homepage
Developed 4th quarter 2012
Launched March 1, 2013
Only a few minor changes since then

4. Concept Presenting Statistics Norway in a sober and trustworthy manner
Easy access to the most popular content
Presenting news and analysis to journalists

5. How is the page used? 1 in 5 users start their visit on the homepage
Average time spent is 38 seconds
Most popular actions:
Search
Statbank
Name search
Consumer price index

6. General feedback from users
External users: «Modern», «easy to navigate», «not too cluttered» – in general we receive positive feedback
Internal users: «The news releases are too far down on the page», «Too static – nothing happens», «The name statistics has a too prominent place», «I want my (……) on the homepage», «rigid».

7. Results from user testing, user surveys and interviews
Conclusion from Netlife Research:
«The main menu and homepage works fine in most of the tests we did. Concentrate on solving challenges further down in the structure»

8. Some changes we plan on doing
Statistics by theme will be the most important navigation principle
More flexible template in our CMS