1. Welcome to final class of not-for-profit management Dr
Welcome to final class of not-for-profit management Dr. Satyendra Singh April 1, 2010

2. Objectives

3. Objectives
role and application of management in the activities of n/f organizations (and government)
incorporation, boards, committees, etc.
marketing can make n/f organizations more effective and more responsive to publics
impact of n/f organizations on communities
fund raising techniques and grant making sources
select and justify the course of action

4. Course Outline

5. Course Outline term test on management aspects of n/f
class participation 
Research-based group project
group presentation
live case study – field trip
final exam on the whole book!
+ whiteboard, color pens, handouts, computer, current advertisements, journal articles, websites

6. Others reviewed/rapid feedback/main points extended office hours
sensitive students needs
clarity
interesting/practical examples
encouraged to speak
visit to Winnipeg Humane Society
fund raising software

7. Why do not-for-profit organizations exist?

8. Why do not-for-profit organizations exist?HI LO
Democrats
Corporatist
Welfare Government
Spending
Statist
Liberals (?)
LO HI
Not-profit activities

9. Understanding Consumer Behavior

10. Understanding Consumer Behavior…
pre-contemplation
information (internal/external), need arousal
contemplation
alternatives, evaluation (cost-benefit analysis)
preparation
initial behavior, situational factors
maintenance
continued behavior, reinforcement

11. Understanding Consumer Behavior
cost/benefit analysis
monetary quantifiable benefits  attach $ value
nonmonetary quantifiable benefits  no of accidents, lives saved, more seat-belt wearers
nonquantifiable benefits  happiness, self-esteem
others
self-efficacy

12. Managing Volunteers

13. Managing Volunteers… why volunteers quit? unreal expectation
lack of appreciative feedback
lack of appropriate training
feelings of second-class compare to full-time staff
excessive demand on time
lack of sense of personal accomplishments

14. Managing Volunteers…
how to manage volunteers?
volunteers are dilettantes, volunteers do not pay attention to training/instruction, volunteers may be already bosses, volunteers are well-to-do members
so  role of volunteers, confidentiality, hours, forthright, create value, team work, leaders at all levels, positive vision, missions and goals are clear

15. Managing Volunteers… recruiting board members
material incentive: goods, service, money
social incentives: intangible rewards, status, honor
developmental incentives: new skills, civic responsibilities
ideological incentives: helping is good
help the community, believe in the agency’s mission, want to accomplish something, may be obligated by employer, want personal development, repaying the agencies

16. Fundraising

17. Fundraising
sources of fundraising: foundations, government, individual gifts, revenues, tactics, online
why people donate: believe in cause, tax benefit, respond to specific requests, moral input, family involvement, religious, family tradition, new wealth
good proposal: cover letter, proposal with importance, budget, personnel with resumes
proposal evaluation: track-record, quality of staff, measurable output, generalizability

18. Organizing for Implementation

19. Organizing for Implementation
export department
HO is located in a single country
experts go from country to country
multinational (multi-local) organization
each country has its own local management
coordination is managed at HO.
global organization
world as a single market
universal strategies are applied everywhere

20. Launching New Offering

21. Launching New Offering
relative advantage perceived to be superior to previous offering
compatibility  with culture, religion, day-to-day life, etc.
complexity
divisibility in part or all together
communicability effectiveness of the offering, side effects, visibility, etc.

22. Time for Adoption of Innovations

23. Time for Adoption of Innovations
innovators (2.5%)
venturesome, take risk, cosmopolitan look
early adopters (13.5%)
respect, position in community, opinion leaders
early majority (34%)
may follow opinion leaders’ advices
late majority (34%): general public
laggards (16%): traditional reasons

24. Managing Perceived Costs

25. Managing Perceived Costs
awkwardness: take time off from work
aggravation: finding a taxi, parking
embarrassment: explain to your colleague
fear: to be seen by doctor, fear of failure
worries: cost, time, pain, dress-up, cosmetics
these costs will run through your mind

26. Social Marketing

27. Social Marketing benefit to the general society
the behavior is socially desirable
one time vs. continuing behavior change
low involvement behavior change
increase self-efficacy
campaigns are important
high involvement behavior change
change in perception, values is required
move to a point where benefits exceeds costs
sufficient rewards to sticking to the behavior
help individuals reward themselves

28. Public Relation Planning Process

29. Public Relation Planning Process
identify the organization’s publics
image and attitude of the publics
cost-effective public relations strategies
prepare for public relations crises
choose specific public relations tools
implement actions and evaluate results

30. And finally...

31. I believe this course was useful to you.
thank you!