1. Idea is very clean and straightforward to implement
Idea is very clean and straightforward to implement. Best one new machines. Perhaps some more detail on the mechanics of the blockchain implementation. Very nice. 87/100
Case Interview Wkshop Dartmouth

2. Medichain

3. Vision and Value Proposition of Medichain
Business Problem
Durable medical equipment fraud
Expensive medical equipment requires extensive maintenance and meticulous upkeep to ensure that they have a suitable operating life. Buying, selling or reselling of these devices can be a difficult process in absence of a sound quality assurance system to ensure that the products are safe, effective and not counterfeit.
Solution
Medichain = “CARFAX” for medical devices using block chain
By meticulously documenting use, maintenance, and upkeep on the blockchain, all parties involved in the life of this piece of equipment will benefit.

4. Medichain aims to solve market efficiency issues in the current market
Manufacturer
Hospital
Second Buyer
Manufacturer  Hospital
Hospital  Secondary Buyer
New machine ($$$)
Bundled Warranty and (sometimes) maintenance program
Peace of mind, but at a cost
Used machine ($-$$)
Warranty often expired
Uncertain maintenance history
If sold internationally, no recourse for fraud
If broker involved, significant fees
Case Interview Wkshop Dartmouth

5. All parties involved stand to benefit from using Medichain technology
Manufacturer
Price premium for products with “blockchain access”
Allows for tracking of service and maintenance to validate warranty claims
Hospital
Maintains meticulous, unified record of device usage, maintenance, and warranty to reduce back-office demand
Increase resale value of high-value medical equipment
Second Buyer
Allows for peace-of-mind with immutable, detailed product history
Maintain high product value for subsequent resale

6. Medichain aligns incentives while its blockchain provides an underlying trust mechanism
Distributed
Ledger
Universal record removes issue of cross-system incompatibility and permits international trade
Easy
write
access
Manufacturers, service providers, and technicians can easily write ‘items’ to the chain
Consensus =
Trust
Trust reduces market friction and can limit otherwise beneficial transactions
Replaces
broker
role
Provides better information than a broker, without the broker fee
Grants
value
Value is no longer extracted by brokers and misinformation; all parties gain from access to rich data

7. A private, permissioned blockchain allows for easy monetization and general efficiency
Restrictions on reading transaction data (which still be encrypted) and submitting transactions for inclusion into the blockchain.
Benefit: Monetarize equipment data.
Permissioned
Transaction processing is performed by a predefined list of subjects with known identities (registered medical providers)
Benefit: By pre-registering, collect user information.
Case Interview Wkshop Dartmouth

8. Medichain’s ease of monetization and value add to a growing industry positions it for success
Monetization Strategy 1
Pay now for ongoing benefits 2
Market maker & facilitator
Manufacturer incurs tiered ‘set-up’ fee at assembly line (.5%-2% depending on price)
Write access is sold to permissioned parties for $150 per entity: technicians, service providers, etc.
Manufacturer and owner have view access
Provides a platform which matches buyers with sellers, taking a 1% fee
Allows brokers access to its ‘for sale’ database for monthly fee ($ /month1).
Provides device owners and manufacturers with anonymous comparison data (usage, service requests, etc.) for $5000/year
1 Price dependent on number of client users and access requirements

9. The medical equipment market presents an attractive opportunity for Medichain
Large, stable growth market
United States remains the largest medical device market in the world with a market size of around $148 billion
Global Counterfeit Medical Device Market: $23.73 B
Global Reprocessed Medical Devices Market Set for Rapid Growth to Reach around $4.02 B by 2021

10. Need for additional investments High Potential for growth
Early investment will help Medichain achieve its full potential and deliver returns
Additional investment will generate outsize returns due to growth prospects
Need for additional investments
High Potential for growth
Additional resource to maintain first mover advantage.
Expected spend in advertising and customer acquisition.
Build database for existing machine records.
Potential for growth will allow new investors to see an outsized return.
Customer Adoption will scale up exponentially.
Key to success will be to lock in a loyal customer base early.
Cutting edge technology. Blockchain is the
future.

11. Medichain technology can easily be applied to other industries and is attractive to buyers
Expansion potential
High exit valuation
No direct competitors
Replaces indirect competition
Provides value to all parties involved
Technology is applicable to other use cases with minimal need for additional spend
Strategic buyer will possess first to market advantage
Aviation or maritime equipment
Other high-value equipment
Strategic
buyer
Private
sale to PE
IPO
Real estate