1. Experiential Learning From the Classroom to the Boardroom
Cynthia Keleman MA
GFM Spring 2017

2. Benefits to Business
Providing opportunity for experiential learning in the classroom
Students partner with a local business or service organization to develop marketing plans and presentations
Declare marketing strategies to meet goals and budgets
Research and analysis of markets and industry trends
Marketing defines how a company will drive business and flourish
Upon completion, providing employers with work-ready employees

3. Benefits to Students
Impacts student persistence both online and at local campuses
Spurs engagement, ingenuity and creativity
Students interact with business professionals
Network with business world contacts
Develop effective communications skills
Learn marketing management and entrepreneurship skills
Students working toward an occupation during academic career

4. Research Question
What values and challenges does Experiential Learning provide students in their persistence to incorporate classroom and real world experiences into opportunities for business and entrepreneurship?