1. (Experience Map Template) MAP TITLE
Center for Care Innovations 2017
Guiding Principles
Principle (What you know to be true about end users’ needs, desires)
Principle (if applicable)
BEFORE VISIT
DURING VISIT
AFTER VISIT
STAGE
STAGE (if applicable)
Stages In Journey
End User Activities
(What Happens, In What Sequence, From Their Perspective)
Follow-up reminder #1
Make appointment
Waiting room
Follow-up reminder #2
FOR
ILLUSTRATION ONLY
Intake process
Transit to office
Thinking
Notes
Feeling
OVER-ARCHING
Opportunities
Overarching/global opportunities here
Opportunities in early stages here
Opportunities in later stages here
STAGE NAMES 1-X
STAGE NAMES Y-Z

2. ICONS AND GRAPHICS REPOSITORY
Center for Care Innovations 2017
Touch point nodes, labels, arrows
Positive touchpoint or activity
Pain/negative touchpoint or activity
Neutral touchpoint or activity
Touchpoint Name
Touchpoint label, if necessary
Directional arrow to so sequencing of journey touchpoints
All icons sourced from The Noun Project
You must keep the attributions if you use these Creative Commons icons. Explore more options on the website!