1. Business Communication

2. The Writing Process

3. The Writing Process
Step 1: Plan
Step 2: Write
Step 3: Complete

4. Step 1 – Planning 1. Analyze the Situation 2. Gather Information
3. Select the Right Medium
4. Organize the Information

5. 1. Analize the Situation Define your purpose General purpose:
To inform,
To persuade
To collaborate
To entertain

6. 1. Analize the Situation Define your purpose. Specific purpose
(Identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message).

7. 1. Analize the Situation Develop an audience profile
Identify the primary audience.
Determine audience size and geographic distribution.
Determine audience composition.
Understand audience expectations and preferences.
Forecast probably audience reaction.

8. 2. Gather Information
Consider audience’s perspective and determine audience needs.
Read reports, other company documents.
Ask supervisors, colleagues, costumers.
Ask audience for input.

9. 3. Select the Right Medium
Oral
Written
Visual
Electronic

10. Source: https://www. ecognise

11. Oral Media Face-to-face Conversations Speeches Interviews
Source:
Face-to-face
Conversations
Speeches
Interviews
In-person presentations
Meetings

12. Written Media
Letters
Memos
Reports
Proposals
Printed messages

13. Visual Media
Diagrams
Charts
Infographics
Graphs

14. Diagram Source:https://templates.office.com/en-us/Diagrams

15. messages that combine powerful visuals with supporting text.
Infographics:
messages that combine powerful visuals with supporting text.
Source:

16. Electronic Media Telephone calls Teleconference Audio recordings
Voic messages
Internet telephony services (Skype)
Animated online characters

17. Electronic Versions of Written Medias
Blogs IM
Websites
Social networks
Wikis

18. Electronic Versions of Visual Media
Electronic presentations
Computer animation
Video

19. Oral Media Advantages Inmediate feedback Involves rich nonverbal cues
Can express the emotion behind the message

20. Oral Media Disadvantages
Restrict participation to those physically present.
Provide no permanent verifiable record of the communication.
Reduce communicator’s control over the message.
No opportunity to edit or revise spoken words.

21. Written Media Advantages Allow you to plan and control your message.
Reach geographically dispersed audience.
Offer a permanent, verifiable record.
Minimize the distortion.
Can be used to avoid immediate interactions.
Can help you control the emotional aspects of an interchange.

22. Written Media Advantages Lack the rich nonverbal cues.
Require more time and more resources to create and distribute.
Can require special skills in preparation and production.

23. Visual Media Advantages Can convey complex ideas and relationships.
Often less intimidating than long blocks of text.

24. Visual Media Disadvantages
Requires artistic and technical skills to design and create.
Requires more time to create.
Messages are more difficult to transmit and store.

25. Electronic Media Advantages Deliver messages quickly.
Reach geographically dispersed audience.
Enable audience interaction through social media features.

26. Electronic Media Disadvantages
Present privacy risks and concerns (exposing confidential data; employer monitoring; accidental forwarding).
Present security risks (viruses and spyware; network breaches).
Create productivity concerns.

27. Step 1 - Planning 4. Organize the Information Define the main idea.
Limit your scope.
Select a direct o indirect approach.
Outline the content.
Use storytelling to build audience interest.

28. Step 1- Planning Define the main idea. 4. Organize the Information
Brainstorming
Journalistic approach (who, what, where, when, why and how).
Storyteller’s tour
Mind mapping

29. Step 1 - Planning Limit your scope.
Limit yourself to the scope needed to convey your main idea.

30. Step 1 - Planning Select a direct or indirect approach
direct approach when the audience will be receptive to your message.
indirect approach when the audience will be skeptical about or even resistant to your message.

31. Step 1 - Planning Outline the content.
It will help you to save time, get better results and do a better job of navigating through complicated business situations.

32. Step 1- Planning Use storytelling. To inspire To persuade To teach
To warn readers of potential outcomes of particular
course of action