1. Business Strategy
Internal environment

2. Readings Mission, vision, values, and goals:
906/pdmission.pdf;sequence=1
Corporate social responsibility:
6/corporate-ethics-in-the-era-of-millennials
hy-csr-the-benefits-of-corporate-social-responsibility-will- move-you-to-act/#67fe2c4b5e1c

3. Organizational Direction
Mission: statement of purpose; what/who/how
Vision: statement of optimal future state
Values: foundational principles and standards
Goals and objectives: SMART

4. Goals and Objectives: SMART
Specific
Measurable
Attainable
Relevant
Timely

5. Ethics and Corporate Social Responsibility
Triple bottom line: social, environmental, financial
Social media: increasing consumer accountability
From an ethical perspective:
“The right thing to do”
From a financial perspective:
“Higher costs in the short term will lead to higher profits in the long term”