1. International Training success
Learn about the culture that keeps our business thriving

2. 5 Things for Success
Our secret plan

3. 20 About Brian Years International Training
Recruited, Hired, Trained 100+ people.
Degree in Marine Affairs
Father to 7 year old wild man
Learned a lot by making mistakes!

4. Play Video

5. International Training in 2002
Experienced large growth early on – became stagnant
New Energy needed
New direction

6. February 4th, 2004
Change is welcomed by team. Company explodes out of the gate Why?
Employees all buy in.

7. The 5 Things we think every business should do

8. #1 – Have a plan
Mission Statement
Core Values
CRITICAL GOALS

9. #1 – Have a plan – Set Critical Goals
The process
Everyone has input
Facilitates Teamwork

10. #2 – Value Employee Relationships
We like working with people we like.
Replacing someone is expensive.

11. #2 – Value Employee Relationships
How?
Coworkers not employees
Education advancement
Direct access – Open door policy
Flexible work practices
Company outings
Bonus programs

12. #3 – Content Marketing What is Content marketing?
Customers Ideas are the source
“They ask, you answer”
Hug your haters

13. #4 – Empower your team
Staff is trained to understand the customer comes first.
Staff able to replace materials, get certifications out, and make decisions they feel are in the best interest of the company without having to ask someone else.

14. #5 – Listen to your customers
Content Marketing source
Solo
Elearning
Instant Chat
Central database with one login
Print cards directly in your store.

15. #6 – Have fun

16. Questions