1. How to use the web to let users' ideas lead your work
Murray Cox

2. Social media? It’s all about people
There’s a conversation going on – are you part of it?
Come together, change the world

3. Social spaces Facebook MySpace Blogs Twitter Online communities
News sites
Newsgroups
Flickr
And so on…

4. Why does it matter?
Neilsen figures (November 2008) show 21.8 million people in the UK are now on social networks
That’s more than 60% of the total UK online population
Demographics are not what you’d expect…
11% 2-17
35% 18-34
54% 35+

5. Where did it come from?
Founded in 2004, Facebook reached 200 million active users in April 09
It took the telephone 89 years and the TV 38 years to reach 150 million users
At 175m users, this would make Facebook the sixth biggest country in the world

6. Time well spent?
On average people spend 4 hours 24 minutes on Facebook each month
Just 47 minutes on Myspace
Or 1 hour 23 on Bebo

7. People want to be involved
The Starbucks site, mystarbucksidea receives 75,000 ideas from people around the world each year
According to the 2008 Cone Business in Social Media Study:
93% believe a company should have a presence in social media
85% think a company should interact with customers via social media
43% say companies should use social media to solve customers’ problems (ie, customer service and tech support)
41% want companies to solicit feedback from customers on products and services
37% think companies should develop new ways to interact with their brand
25% want companies to market to consumers through social media

9. How does it work?
Share
Vote
Discuss
See the idea in action

11. The wisdom of crowds

12. Health is different, right?
People are already discussing their care and conditions
The information is of better quality than you might think
Some care providers are already embracing Health 2.0