1. Maslow’s Hierarchy of Needs
Needs vs Wants
Maslow’s Hierarchy of Needs

2. GROUP MINI ACTIVITY
On two separate sheets of paper write down as many NEEDS and WANTS as you can think of

3. So What is the Diff?
A real NEED is one that affects our physical existence
Food, shelter, clothing
A WANT is an emotional “need” created when a company sells an image
People will be better if they have the product
Cosmetics, cars,brand clothing

4. Maslow’s Hierarchy of Needs
SELF-FULLFILLMENT
Can’t go to next level until lower level is reached
ESTEEM
BELONGING
SECURITY
BASIC NEEDS

5. BASIC NEEDS
Items Need to survive
ex. Food, clothing, shelter, etc.

6. SECURITY
Need to feel safe in your life
Taxes pay for police, fire services, insurance
BELONGING
Peer acceptance
Be a part of a group
Name-brand Clothes, music….

7. ESTEEM
Need to feel recognised
Club memberships, expensive cars
SELF-ACTUALIZATION
Have everything you need
Purchase things for their beauty
Upper end jewellry, art, give to charities