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Corporate Communications 2012 Psychiatry Specialty Survey November 2012
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Practice Size* Survey Overview 34% Solo26% Hospital10% Small (3-5 physicians) 3% Partnership 9% Large (More than 10 physicians) 7% Mid-size (5-10 physicians) Survey included 950 psychiatrists who use Epocrates Survey was conducted in October 2012 Psychiatrists randomly selected to participate 2 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com n=950
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Over 1 in 4 Psychiatrists use a Tablet in Practice > = > Other devices primary; tablet supplemental Tablet only device used Rarely uses tablet Tablet primary; other device supplemental Tablet & other devices used equally 45% 25% 19% 9% 1% 27% Plan to purchase iPad mini27% 85% Apple iPad 11% Android OS Tablet utilization in practice 2% Other 1% Windows 7 OS Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 3 n=230 n=292 n=950 1% Blackberry Playbook
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Psychiatrists Access Epocrates Over 8 Million Times Annually with a Patient* Over 60 % Nearly Nearly 75 % Use Epocrates Outside of the office Outside of the office daily Use Epocrates During office hours 3+ During office hours 3+ times daily Use Epocrates With a patient daily Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 4 n=950 Number of times physicians access Epocrates Over 1 in 2 *Statement based on self-reported usage and extrapolated across the Epocrates member base
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~40% of Oncologists Avoid 2+ ADEs Weekly with Epocrates Over1,400,000 ADEs are potentially avoided annually with Epocrates* Over1,400,000 ADEs are potentially avoided annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 5 Percentage of ADEs avoided with Epocrates n=950 *Statement based on self-reported usage and extrapolated across the Epocrates member base
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Over 1 Million Hours Likely Saved by Psychiatrists Annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 6 20+ minutes saved daily n=950 *Statement based on self-reported usage and extrapolated across the Epocrates member base psychiatrists report saving 20 minutes or more daily 1 in 2
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57% Frequently or somewhat frequently learn new information from DocAlerts57% Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions 89 % Drug interactions 48 % Dosing information 49 % Adverse reactions 45 % Contraindications & cautions 20 % Formulary information 12 % Other safety info 93% Change Rx decisions based on Epocrates information93% Top features factoring in Rx changes* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 7 n=950
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28% Yes, significantly 30% Yes, moderately 26% Yes, somewhat 16% No Keeping Up with New Clinical Info a Top Challenge for Psychiatrists Years in practice Has the level of stress grown over the years as practicing physician? Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 8 n=950
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9 Fragmented Care Biggest Challenge Facing Patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com Top 5 greatest challenges for patients 92% Tx Options 90% Diagnosis 76% Prognosis 54% Viability estimates Extremely confident to Confident Confidence in information disclosed to patients n=950
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Rx information Lifestyle change tools Chronic Dx mgmt Medical adherence Patient education >40% of Psychiatrists Have Recommended an App to Patients 75% 53% 50% 26% 22% 4% 4% Apps recommended to patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 10 n=388 Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps EHR patient portal
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Physicians Struggle with App Discovery and Recommendations for Patients Where psychiatrists learn about apps to recommend Over 50 % Report not knowing which apps are good to share Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 11 n=387 n=564
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Phone Calls Remain Primary Communication Platform for Patients and Peers 12 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com Physician to Patient Physician to Colleague Phone call 86% Phone call 42% Email 7% Email 34% SMS Message 2% Patient Portal 2% Direct Mail Video Chat 2% ~ 1% EmailSMS Message Direct MailVideo Chat 2% ~ 1% EHR SystemSecure Messaging 5%7% 10% Primary methods of communication with colleagues vs. patients n=243
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Drug cost 13 Psychiatrists Have Need to ID Dozens of Pills & Check Drug Information Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 55 % Identify unknown pills patients are taking 2 or more times a month Top deciding factors in prescribing an antidepressant Proven effectiveness Fewest drug interactions 80% 45% 44% n=950
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14 Bullying is a Growing Concern in Digital World Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com 40% Have seen an increase of patients impacted by bullying40% n=950 Increased anxiety Increased cyber bullying More social isolation Top observations: psychological impact of social media over sharing
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