1. The World Series of SEM ™
GAME RULES
Copyright © 2015 by Sports Career Consulting, LLC

2. The World Series of SEM ™
Divide the class into two teams
Create team names
Desks should be facing the other team
Game begins as questions appear on
slides
The first team to raise a hand has first
opportunity to answer
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3. Good Luck! The World Series of SEM ™ One point per correct answer
Negative one point per incorrect answer
Team with the most points at the end of
the game is the winner
Good Luck!
Copyright © 2015 by Sports Career Consulting, LLC

4. The World Series of SEM ™
Question # 1
What is represented by the SEM acronym?
a. Sports Every Morning
b. Sports and Entertainment Management
c. Sports Evolutionary Marketing
d. Sports and Entertainment Marketing
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5. The World Series of SEM ™
Question # 2
Which of the following is NOT a segmentation base?
a. Demographic
b. Product Usage
c. Psychographic
d. Statistical
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6. The World Series of SEM ™
Question # 3
How many primary functions exist in sports and entertainment communications?
a. Four
b. Five
c. Six
d. Seven
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7. The World Series of SEM ™
Question # 4
PowerBar’s early ability to shift consumer perceptions away from that of a traditional candy bar is an example of what?
a. Brand loyalty
b. Market segmentation
c. Product differentiation
d. The exchange process
Copyright © 2015 by Sports Career Consulting, LLC

8. The World Series of SEM ™
Question # 5
Which area of the sports industry generates the most revenue?
a. Sporting goods
b. Advertising
c. Licensed merchandise
d. Professional services
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9. The World Series of SEM ™
Question # 6
Which of the following are examples of sports consumers?
a. Baseball card collectors
b. Referees and officials
c. A fan buying a hot dog at a Cubs game
d. All of the above
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10. The World Series of SEM ™
Question # 7
Which of the following is not considered to be one of the 5 P’s of Event Marketing?
a. Pricing
b. Product
c. Promotion
d. Participation
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11. The World Series of SEM ™
Question # 8
What are products related to or created from the core product?
a. Ancillary products
b. Sports products
c. Entertainment products
d. Secondary products
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12. The World Series of SEM ™
Question # 9
What is a characteristic of effective organizational goals and objectives?
a. They are simple
b. They are short-term
c. They are measurable
d. They are long-term
Copyright © 2015 by Sports Career Consulting, LLC

13. The World Series of SEM ™
Question # 10
Which factor will have a direct impact on attendance and ticket sales?
a. Player salaries
b. Sponsorship revenue
c. Merchandise sales
d. Team performance
Copyright © 2015 by Sports Career Consulting, LLC

14. The World Series of SEM ™
Question # 11
What explains why your organization exists and what it hopes to achieve?
a. A marketing plan
b. A mission statement
c. Goals and objectives
d. A marketing strategy
Copyright © 2015 by Sports Career Consulting, LLC

15. The World Series of SEM ™
Question # 12
Projecting overall annual revenue for an organization is a function of what?
a. Sales quotas
b. Risk management
c. Financing
d. The SWOT analysis
Copyright © 2015 by Sports Career Consulting, LLC

16. The World Series of SEM ™
Question # 13
What do we call sales professionals who primarily communicate with customers in person?
a. Corporate sales
b. Professional sales
c. Inside sales
d. Outside sales
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17. The World Series of SEM ™
Question # 14
Which of the following is an example of a product brand?
a. Madden Football video game
b. Nintendo
c. Athleta activewear
d. Cabela’s
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18. The World Series of SEM ™
Question # 15
What is the first step to the sponsorship sales process?
a. Developing the rate card
b. The sales call
c. Defining inventory
d. Implementing a sales strategy
Copyright © 2015 by Sports Career Consulting, LLC

19. The World Series of SEM ™
Question # 16
What is one of the three ways that community relations are typically implemented within an organization?
a. Player/celebrity initiated
b. Reactive
c. Proactive
d. Interactive
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20. The World Series of SEM ™
Question # 17
what provides initial background information about a prospective employee?
a. Job application
b. Cover letter
c. Resume
d. Job interview
Copyright © 2015 by Sports Career Consulting, LLC

21. The World Series of SEM ™
Question # 18
What are the basic, physical, and extended characteristics of an item?
a. Product values
b. Product associations
c. Product features
d. Selling points
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22. The World Series of SEM ™
Question # 19
Which of the following is an example of licensee?
a. The NBA
b. NASCAR
c. EA Sports
d. A&B Above
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23. The World Series of SEM ™
Question # 20
What has occurred when an existing customer has recommended another organization or individual to a sales professional as a potential customer?
a. A cold call
b. A referral
c. Telemarketing
d. Team selling
Copyright © 2015 by Sports Career Consulting, LLC

24. The World Series of SEM ™
Question # 21
ESPN’s X Games programming is an example of what?
a. Niche marketing
b. Re-positioning
c. Brand analysis
d. Market segmentation
Copyright © 2015 by Sports Career Consulting, LLC

25. The World Series of SEM ™
Question # 22
Which is a popular strategy for companies to implement sponsorship programs?
a. Retail promotions
b. Avoiding media to keep the element of surprise
c. Minimizing publicity
d. Fireworks displays
Copyright © 2015 by Sports Career Consulting, LLC

26. The World Series of SEM ™
Question # 23
The Miami Dolphins decision to provide season ticket holders a 10% discount on merchandise and a complimentary Dolphins newsletter is an example of what?
a. Public relations
b. Ticket holder benefits
c. Community relations
d. Fan loyalty
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27. The World Series of SEM ™
Question # 24
what typically provides the core revenue stream for many professional sports teams, colleges and universities?
a. Merchandise sales
b. Concessions and parking
c. Ticket sales
d. Sponsorship sales
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28. The World Series of SEM ™
Question # 25
what is the process of planning, organization and executing game production, presentation, entertainment and promotion?
a. Game entertainment
b. Game production
c. Game operations
d. Game marketing
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29. The World Series of SEM ™
Question # 26
When the NY Times reviews a movie, that particular film is gaining what?
a. Reviews
b. Publicity
c. Marketing
d. Sales momentum
Copyright © 2015 by Sports Career Consulting, LLC

30. The World Series of SEM ™
Question # 27
Which of the following is NOT a function of marketing?
a. Pricing
b. Distribution
c. Promotion
d. Tangible Product
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31. The World Series of SEM ™
Question # 28
The team mascot performing high flying slam dunks at half-time is an example of what?
a. Creative athleticism
b. A game production strategy
c. Game entertainment
d. Gymnastic ability
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32. The World Series of SEM ™
Question # 29
Which of the following should always be included 0n a resume?
a. Desired salary or compensation
b. Qualifications
c. Contact information
d. Job description
Copyright © 2015 by Sports Career Consulting, LLC

33. The World Series of SEM ™
Question # 30
What must be clear and to the point and should feature a catchy title?
a. Press conferences
b. Press kits
c. Press releases
d. Press passes
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34. The World Series of SEM ™
Question # 31
What are the means for an organization’s cash inflow, typically as a result of the sale of company products or services?
a. Customer service
b. Revenue streams
c. Net profit
d. Sales and marketing
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35. The World Series of SEM ™
Question # 32
Nike, Spalding, Wilson and Reebok are examples of what kind of sporting goods distributor?
a. Retailer
b. Wholesaler
c. Manufacturer
d. Designer
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36. The World Series of SEM ™
Question # 33
Which of the following events have provided a forum for ambush marketing tactics in the past?
a. Charity golf tournaments
b. The Boston Marathon
c. Local high school basketball tournament
d. All of the above
Copyright © 2015 by Sports Career Consulting, LLC

37. The World Series of SEM ™
Question # 34
Printed media displayed for promotional purposes in sporting or event venues is an example of what?
a. Broadcasting
b. Product Placement
c. Signage
d. Cross promotion
Copyright © 2015 by Sports Career Consulting, LLC

38. The World Series of SEM ™
Question # 35
Which of the following is not considered to be a form of branding?
a. Product brand
b. Extension brand
c. Corporate brand
d. Store brand
Copyright © 2015 by Sports Career Consulting, LLC

39. The World Series of SEM ™
END
Copyright © 2015 by Sports Career Consulting, LLC