1. Social Rhetoric Project
Prof. Gomez Sample Presentation

2. “BRUNCH without BEER IS Just a SAD LATE breakfast” [Wood Backdrop
“BRUNCH without BEER IS Just a SAD LATE breakfast” [Wood Backdrop. The letters are printed in a lighter tone to offset the background. The words are also organized vertically to make seven rows. Bolded words are fully capitalized]

3. audience: anyone passing by the omelet station and has not purchased an alcoholic beverage, which is exactly what makes it “brunch” according to this logic. purpose: a humorous way of persuading patrons to drink beer for brunch. The purpose of the text is to sell more beer. It is a Karl Strauss sponsored brunch, after all. ideologies: Beer drinking is good. We want positive, joyful experiences in life, not “sad” ones. Echoes the language of food pairing. Consumerism and capitalism. Context: Strong beer culture in SD. Brunch culture in America and SD. Social activities in society. Stance: I thought it was hilarious and I did, in fact, order a beer. Although I was partial to their mimosa deal.

4. Rhetorical Power: The text was produced by Karl Strauss Brewery advertisers and marketers. This helps me understand the text as a way of getting consumers to buy more beer. They apply humorous ideas to well-known concepts. Brunch is, after all, about drinking while “breakfast-ing” (I know that’s not a word). The text was distributed as a sign printed on a wooden backdrop in a single location. The text specifically targets people already sitting down to eat, since it is “inside” the main lobby. It targets those who may want a drink, but have not yet purchased one. It excludes those who do not drink. You can consume this message two ways: (1) you can give in to it and purchase a beer, thereby making your brunch a TRUE brunch; or (2) you can resist, for whatever reason, and take part in a mediocre “brunch-esque” morning, since it isn’t TRUE brunch. Either way the food is good.

5. 805 Use QUIET moments to ASK the BIG QUESTIONS
-F. Moon & G. Ba “Daytripper”
805

6. audience: anyone passing by the 805 intersection who happens to read signs on billboards. Anyone searching for self-reflection. purpose: to get people to contemplate the power of thinking, meditation and self-reflection. Essentially I want to make people think! ideologies: Self-reflection is powerful. Thinking before acting and after acting. Life is more than simply continuing to breathe; it demands growth and “presence”. Context: We live in a social culture that is lacking in, or devaluing critical thought, self-awareness, and self-reflection. Stance: I would want my reader to take a moment to think about what “big” questions meant to them. Maybe encourage them to read Rhetorical Power: Production: Massive Billboard; Distribution: on a busy FWY for mass exposure; Consumption: varies depending on audience: if Accepted, they think ; if Rejected, they think about not thinking (and thereby think regardless).

7. Section 1 Presenters Group 1: Annalise; Hazel; April; Arielle
Group 2: Philip; Farzan; Sydney; John; Yasmen
Group 3: Nathan; Chase; Caroline; Estephany
Group 4: Arlene; Ralph; Quang; Jessie;
Group 5: Alex; Paula; Megan; Jared; Shane

8. Section 2 Presenters Group 1: Kris; Mayyadah; Isiah; Carlos
Group 2: Joshua; Charlyn; Niko; Tyra; Aman
Group 3: Jacob; James; Iqbal; Miangel; Toni
Group 4: Essa; Josiakim; Zach; Patrick
Group 5: Eddy; Myriam; Jessica; Ahmad

9. Section 3 Presenters Group 1: Edward; Stefan; Arden; Diane
Group 2: Paul; Jun; Nghi; Matt; Chris
Group 3: Rheanne; Hope; Malik; Doug; Mita
Group 4: Jason; Steven; Realiza; Miles; Ar-c
Group 5: Caity; Brittney; Elizabeth; Coral