7. AIM FOR 7 LAYERS
APPLY A MAIN COLOUR SCHEME
- PRIMARY or SECONDARY PLUS COMPLEMENT (recommended) -
-USE BLACK FOR OUTLINES
-USE WHITE FOR A SHAPE AND A COLOUR FOR THE BACKGROUND LAYER
CHOOSE AN ACTION WORD
USE ORGANIC AND GEOMETRIC SHAPES TO CREATE INTEREST & TENSION
MAKE YOUR SPACE CROWDED
MAKE YOUR SHAPES DYNAMIC AND DRAMATIC
MAKE TEXT DYNAMIC & DRAMATIC – CONSIDER ANGLED TEXT, STAGGERED TEXT, PROGRESSION OF LETTER SIZE (INCREASING OR DECREASING)
APPLY A SHADOW TO THE TEXT – TOP or BOTTOM plus LEFT or RIGHT
USE A VARIETY OF LINE WEIGHTS (WIDTHS)
TEXT SHOULD BE A FOCAL PAINT
USE AT LEAST ONE LAYER OF DOTS OR LINES THAT REPEATS ONE OF YOUR FLAT COLOURS
CHOOSE MEDIA: INKS OR ACRYLICS