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Making the most of shiny new tools
Glyn Thomas, Root to Branch Communications Michael Angeli, Care International UK
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CASH DONATION
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VALIDATION
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ADDRESS
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PHONE
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CARD TYPE
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CARD TYPE
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GIFT AID GIFT AID
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SOCIAL SHARE SOCIAL SHARES
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REGULAR GIVING
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TESTING PHASE Include a small but varied group of testers
Use GA data to prioritise devices Don’t just ask testers to break stuff, ask them what they liked and why
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PAGE BUILDER VS LEGACY TOOLS
Page Builder is much more user friendly than the legacy tools Build up knowledge internally through group sessions and written guides Share knowledge and practice across teams to upskill
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SAY GOODBYE TO LEGACY TOOLS…
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