1. as a part of integral area development ECOMM 2016
Experience the force field management in integrating Mobility Management
as a part of integral area development
ECOMM 2016
Minze Walvius & Elke Kroft

2. What is…
Force field analysis provides an overview of the change problems that need to be tackled by a business splitting factors into forces for and against change
=> a framework for looking at the actors and factors (forces) that influence the
implementation of mobility management.

4. Example: mobility management for visitors
Who are the stakeholders?
Persons or organizations?
What is their (real) interest (business case)?
Who are the influencers
How are we going to manage the stakeholders

5. The challenge: Mobility management in an existing business area
Divide in groups and answer the following questions?
Who are the stakeholders?
Persons or organizations?
What is their (real) interest (business case)?
Who are the influencers
How are we going to manage the stakeholders

6. Property value <-> accessibility

7. accessibility
Value of property

8. ? accesability Crowded public transport Lack off parking space
Traffic jams
Quality of the area
Potential searcharea for employees
Public transport nearby
Value of property

9. Questions / Hints
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10. Stakeholder management needs..
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