1. GOT MILK?
GOT MEME?

2. “Got Milk?” was launched in 1993 Goodby, Silverstein & Partners
Most successful advertising campaign ever Viral marketing and social media Tagline “Got Milk” became a social icon Designed to help increase milk sales in the US

3. Greis explains that “ ...new technologies afford opportunities for amateurs to create, publish, and distribute social critique at viral speeds, making possible, in part, what Henry Jenkins (2006) has dubbed a “participatory culture. (340).
Cow Small Child Superman

5. Baby

6. Cow