1. Emerging Technology: Practical Applications of Web 2.0 Technologies! Kelli Staley Lansing Public Library Metropolitan Library System April 11, 2007

2. How Lansing Public Library Implemented Web 2.0 Technologies for Under $250.00 Flickr Blogging Library Toolbar Search Engine Optimization Podcasting Screencasting

3. flickr

4. flickr.com Share & show off your photos Allow comments Blog photos easily Collaborate Build Community

5. Teen Photo Contest

6. Rex Checks Out

7. Read Posters Viewed 2,664 times!

8. Tom Viewed 399 times!

9. Chief Viewed 810 times!

10. Collaborate

11. Inspired!

12. Book Display Pool!

13. Cost Camera –Digital –Scanned Prints –Photo from CD Flickr –Basic Account=Free –Unlimited Uploads $24.95/ 1 year or $47.99/ 2 year $47.99 2 year flickr pro account (donated by Friends of the Library)

14. Blogging

15. www.blogger.com

16. Teen Blogging

17. IT Blogging

18. Youth Blogging

19. Adult Services Blogging

20. Combined as news

21. www.feeddigest.com

22. www.feedburner.com

23. Whos reading/listening

24. Cost Blogger Feeddigest –Limited to 5 digests FeedBurner –Some premium services $0.00

25. Library Toolbar

26. Why a Toolbar? Fewer people visit library websites to begin their searches Constant presence in users internet experience Patrons are familiar with the format of browser toolbars

27. Libraries Leap into Toolbars

28. Conduit Wizard http://www.conduit.com/wizard http://www.conduit.com/wizard

29. Cost Conduit.com –Wizard to create toolbar –Web page to host & allow downloads –IE and Firefox $0.00

30. Search Engine Optimization Meta Tags –http://www.submitexpress.com/metatag.htmhttp://www.submitexpress.com/metatag.htm Googles Webmaster Tools –https://www.google.com/webmasters/tools/docs/en/about.htmlhttps://www.google.com/webmasters/tools/docs/en/about.html

31. Search Engine Results Summaries Keywords Frequency Google spiders revisit your page to check for changes

32. Search: Metropolitan Library System

33. Summary: Metropolitan Library System

34. Source code: Metropolitan Library System

35. Metropolitan Library System

36. Source code with keyword meta tags Lansing Public Library Home Page

37. Description & author meta tags

38. Description & author meta tags

39. Submit Express Meta Tags Generator

41. Example Generated Meta Tags my website title

42. Googles Webmaster Tools

43. Cost Submit Express Googles Webmaster Tools $0.00

44. Podcasting Library programs Upcoming programs National Library Week, Banned Books Week, Library Card Month… –Check the ALA website for radio scripts! Share conference presentations

45. Podcasts Listen on your computer …or on your MP3 player

46. Downloaded a Podcast? Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. Source: Pew Internet and American Life Project

47. Podcasting Essentials Microphone Computer –Laptop OR desktop you can move Audio software for editing –AudacityAudacity Mp3 encoding software –Lame mp3 encoderLame mp3 encoder Web server space to post audio files

48. Podcasting Optional Griffin iMic external sound cardGriffin iMic –Hear the differenceHear Portable recording –Mp3 player with recorder attachment iPod Belkin TuneTalk

49. Podcasts-audacity

50. Audacity

51. www.feedburner.com

52. Itunes

53. Cost Audacity $0 LAME encoder $0 iTunes $0 Feedburner $0 Microphone $12 Griffin iMic $40 $52.00

54. Juice

55. Screencasting Demonstrate features of the online catalog –Place a hold –Renew items online Demonstrate online databases Help on demand, especially for remote users

56. Screencasting Software –Wink orWink –CamtasiaCamtasia Microphone Web server space to host the files

57. Screencast demo

58. Screencasts-wink

59. Screencasts-camtasia

60. Cost Wink $0 Camtasia –(free trial) $0 Headset microphone (optional) $16 $16.00

61. Trendsetters Library Success: A Best Practices Wiki –http://www.libsuccess.orghttp://www.libsuccess.org Add your librarys story!

62. Learn More SirsiDynix Institute –http://www.sirsidynixinstitute.comhttp://www.sirsidynixinstitute.com –Free seminars for customers of any ILS –Check the archives for past presentationsarchives Podcasting (new presentation coming June 5)new presentation coming June 5 Screencasting Web 2.0 …and MORE!

63. Final Costs Flickr$47.99 Blogger$0 Toolbar$0 Search Engine Optimization$0 Podcasting$52 Screencasting$16 Feedburner$0 $115.99

64. Thank you! Websites are bookmarked at: http://del.icio.us/kellistaley/MLS41107 kstaley@lansing.lib.il.us ©2007 Kelli Staley