1. Module 2 Security Opportunity

2. Setting the scene: Security in Australia
Household burglaries remain one of the most prevalent crimes in Australia, with 37% of Australian survey respondents being the victim of a break-in
- 40% were broken into by forced entry through a window (compared to 32% in 2013)
- 24% said they were home at the time, while 15% were away on holiday
Source: Secure Homes Report 2015, ADT Security Australia

3. Setting the scene: Security in Australia
Complacency towards home security remains a concern, with:
- 55% reporting they accidentally leave home or go to bed without locking up
- 58% of participants who forgot to lock-up experienced a break-in
Source: Secure Homes Report 2015, ADT Security Australia

4. Setting the scene: Security in Australia
More than one in five (21%) hide a spare key outside their property for visiting tradespeople/cleaners or for a family member (up from 17% in 2013)
40% who experienced a break-in failed to claim the costs from their insurance company
The average cost of stolen items are $3,666.00, 48% of items stolen were of a high value
Source: Secure Homes Report 2015, ADT Security Australia

5. Opportunity: Security in Australia
The most common way to research a security company is through word of mouth and referrals according to customer research (almost 50%)
41% of those polled use a monitored home security system (up 3 from 2014, up 16 from 2011)
Half the respondents would prefer to purchase a home with a burglar alarm already fitted
Source: Secure Homes Report 2015, ADT Security Australia

6. Opportunity: Security in Australia
Australian capital city usage of monitored systems has risen to 55% (up from 46% in 2013)
37%
47%
59%
House
(no change)
Villa/apartment
(up from 42%)
Unit/apartment
(up from 43%)
Source: Secure Homes Report 2015, ADT Security Australia

7. Opportunity: Security in Australia
Australia has seen a sizeable increase in younger demographics having home security:
77%
50%
23%
27%
Source: Secure Homes Report 2015, ADT Security Australia