1. DESIGN THINKING EXPRESS IDEATION (BUSINESS MODELING)
Ricardo Altimira Vega, PhD

2. Design thinking: Workshop objectives
Familiarize with DT
Share success factors
Exercise caseS (express / visual)
Identify areas of application for us
Have Fun

3. Design thinking: What?
Set of tools of designers and architects "transferred" to the world of business
Based on:
- Focus on the customer/ user (empathy)
- Co-work
- Creativity "at its best“: thinking out of the box
- Agile and visual prototypes

4. Design thinking: Where (areas)? Innovation in products and services
Business models for:
- Start-ups
- Re-engineering
Digital Transformation for:
- Customer/ user
- Process
- Human team
- Problems / Problems / Problems

5. Design thinking: spaces to “create” Hubs
Creativity Centers
Iconic Buildings

6. Impact-Hub Madrid

7. U-lab / UTS – Sydney

8. Hub AREA 31 – IE B-SCHOOL, Madrid

9. Guggenheim Museum-Bilbao / Deusto B-School

10. Design thinking: Success factors
(372 projects in 11 countries mainly start-ups /
Education/Tourism/IT/P3/Innovation/F&B)
- Stakeholders to add value
- Co-work “for post-it” (1st Phase)
- Focus on the "person" and "point of view"
- Co-work “for profit” (2nd phase)
- Quality of ideation and its criteria
- Co-work “ for success” (3rd phase)
- Rigor with prototypes and indicators

11. Design thinking “express”
(Co-work Tables) .

12. Design thinking “express”
(Co-work Tables)

13. Design thinking “express”
(Identify Customers) .

14. Conclusions:
- Great Job on our “express” exercise!
- Design thinking is here to stay
Thanks for your participation
and always at your disposal: