1. TECH
VISION
2017
Marketing Plan HSA

2. 2017 TECH VISION MARKETING OBJECTIVES
LEAD THE DIALOGUE ABOUT THE FUTURE OF BUSINESS AND LOCAL BUSINESS COMMUNITY
HELP POSTIONING ACCENTURE AS A PREFERRED PARTNER IN GROWTH, INNOVATION AND TRANSFORMATION AGENDAS OF OUR CLIENT AND TARGET COMPANIES
ENGAGE WITH PRIORITY CLIENTS AND INFLUENCERS IN AT LEAST ONE CHANNEL

3. 2017 TECH VISION MARKETING STRATEGY
LEVERAGE THIS RELEVANT CONTENT THRU DIFFERENT MULTIPLE CHANNELS AS A DRIVER TO INFLUENCE CLIENT´S DIGITAL AGENDA AND OTHER TARGET AUDIENCES (#)
(#) FOCUS in
CEO, CFO, COO, CTO, CIO, CMO & REPORTS
INFLUENCERS
DEANS
ALUMNI
CANDIDATES

4. 2017 TECHNOLOGY PRELIMINARY REPORT INTERNAL APPROACH
HSA Training (via WEB)  6 speakers attendees

5. 2017 TECHNOLOGY PRELIMINARY REPORT
Argentina + Chile + Colombia  country Overlay & landing pages

6. 2017 TECHNOLOGY PRELIMINARY REPORT Total send: 377 Total opens: 196
ing to target audience – Phase I Argentina
Total send: 377
Total opens: 196
Unique Opens: 98 (27%)
Unique CTR: 7%

7. 2017 TECHNOLOGY PRELIMINARY REPORT Video series TV Long version
TV Short version
TV Trend 1

8. 2017 TECHNOLOGY
PRELIMINARY REPORT
Social Media Campaign