1. Identifying Career Opportunities
Define Career Goals
Careers in Marketing
Activity in lab

2. Video Questions

3. “Choose a career you love and you will never work a day in your life!”
Choosing a Career
____________is what you will do to earn a living over the years
Progressively responsible jobs
(job, occupation, career, industry)
Requires careful thought and preparation
“Choose a career you love and you will never work a day in your life!”

4. Choosing a Career Define your goals:
The life you would _______________
What is important to you (family vs money)
Weekdays vs weekends
_________________ by:
Where you live, culture, transportation, relationships, income desired

5. Choosing a Career Conduct a self-assessment
_____________ are beliefs that guide the way you live.
Working hard – value achievement
_____________ are the things that you like to do (photography, working on cars, listening to music)
Take a career interest survey

6. Choosing a Career Conduct a self-assessment (continued)
____________ is an ability or natural talent
Potential to learn
____________ is the combination of all of the unique qualities that make you who you are.
Personality test, how you handle stress, challenges, people, etc.

7. Choosing a Career Conduct a self-assessment (continued)
_______________ – where you work
Surroundings, sights, sounds, smells
______________________________
Prefer working alone or with people or both

8. Choosing a Career ID Possible Career Choices and Gather Information
Library,internet, work experience,interviews
O*Net (occupational outlook handbook)
Interviews with a professional
OJT – _____________________ (you can learn something from every job you have!)
Internships-experience w/without pay

9. Choosing a Career Evaluate Your Choices
Compare and contrast your ________ profile with the ________ profile
Values
Interests
Personality
Preferences
Skills and aptitudes
Education/training

10. Choosing a Career 5. Formulate Planning Goals
Where you _____ to where you ______ to be
Should be _______ (detailed and measurable)
“I want to make lots of money” is NOT specific
Should be _______ (attainable)
Being a nurse is probably not an option if you faint at the sight of blood!
Work ________ in time from end to what needs to happen along the way!

11. Choosing a Career 6. Professional Development and Outline Your Plan
Education and training to reach your career goal (short and long-term)
Create an ________________…BEGIN!

12. Careers in Marketing
What skills have YOU learned in marketing thus far?
_____________________

13. Careers in Marketing Overview Benefits Trends
33 million Americans earn a living in marketing! That’s one in every 3 jobs!
Benefits
__________ average income
__________ and ___________
Trends
E-commerce and diversified markets
Management

14. Careers in Marketing
Area: a category of jobs that involve similar interests and skills.
List 3 from the lists that appeal to you
____________________________

15. Careers in Marketing