1. ECM in an Era of Digital Disruption
Cheryl McKinnon
Principal analyst
ECM in an Era of Digital Disruption

2. Digital disruption is here
“In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to disrupt markets, undercut competitors, get closer to customers, and generally wreak havoc with the usual ways of doing business. The only way to compete with them is to adopt their methods.”
James L. McQuivey
Source: James L. McQuivey, Digital Disruption: Unleashing the Next Wave of Innovation, Amazon Publishing, 2013

3. Status quo is not sustainable
The pace of digital innovation outstrips the current capacity of many first-generation information management tools.
Organizations are struggling to ramp up their content management maturity levels.
Business leaders are turning to enterprise architects to develop information architecture plans.
The fast pace of technology shift is challenging the ability to set long-term road maps.

4. ECM Satisfaction = Decreasing Rate of Dissatisfaction
Base: enterprise content management professionals
Source: May 2013 Global Enterprise Content Management Online Survey, October 2011 Global Enterprise Content Management Online Survey, Forrester’s October 2009 Global Enterprise Content Management Online Survey

5. Cloud Reality? Somewhat Stormy…
Which of the following statements best describes your experience with ECM in the cloud?
Percentages may not equal 100% because of omitted options and multiple response option
Base: enterprise content management professionals
Source: May 2013 Global Enterprise Content Management Online Survey, October 2011 Global Enterprise Content Management Online Survey

6. Content Analytics / Auto-classification Still Experimental
What best describes your firm’s current usage or plans to adopt content analytic, auto-classification, or auto-categorization tools as part of an ECM initiative?
Base: 177 Enterprise Content Management professionals
Source: May 2013 Global Enterprise Content Management Online Survey

7. Successful teams adopting agile approaches

8. What would you do with a clean slate?
Simple web and mobile access to content anywhere and anytime
Inherent categorization, classification, and policy application
Analytics everywhere
Better identity management across content applications
Governance across the entire life cycle of content not just at the end

9. Toward a future of transparent content services
Source: January 11, 2013, “Trends In Mobility, Cloud Computing, And Analytics Shake Up ECM” Forrester report

10. Recommendations
Create a watchlist for information management technologies.
Engage in road map discussions with current vendors.
Become aware of alternative vendors with updated platforms or licensing models.
Identify where cloud or SaaS platforms can play a role in a road map.
Focus on standards and interoperability to avoid lock-in and migration woes.