1. Which of the following is not the characteristics of the services?
Intangibility
Perishability
Seperability
Heterogeniety
Answer: (c)

2. Which of the following is not the process of Marketing Management?
Analysis
Planning
Control
None of these
Answer: (d)

3. Which of the following is not the characteristic associated with transactions between two or more parties?
Agreed upon conditions
Time of agreement
A place of agreement
None of these
Answer: (d)

4. Marketing concept is rested on four main pillars
Marketing concept is rested on four main pillars. Which of the following is not amongst four pillars?
Target Market
Customer needs
Segregated Marketing
Profitability
Answer: (c)

5. Which of the following represent the acronyms of age groups?
SKIPPIES
DINKS
PUPPIES
All of the above
Answer: (d)

6. Answer: (d) Pricing is significant for firms because
It determines revenues generated by the firms
It determines profits earned by the firms
It affects the level of funds available for other element of marketing mix
All of the above
Answer: (d)

7. Answer: (d) Which of the following statement is not correct?
Price exist in different forms for products of different nature
Price affects the consumer behaviour in deciding about acquiring the product
Price is the only element that produces revenues
None of these
Answer: (d)

8. Which of the following is not the common objective pursued by firms for short term?
Profit optimization
Profit maximization
Minimum return on sales turnover
Fast turnaround or early cash recovery
Answer: (a)

9. Which of the following is the internal factor influencing pricing?
Price elasticity of the demand of the product
Competitors’ policy
Bargaining power of suppliers
Social considerations
Answer: (a)

10. Answer: (b) Markup pricing comes under which of the pricing method?
Value-based pricing
Cost-based pricing
Competition-based pricing
Going rate pricing
Answer: (b)

11. Answer: (d) Which of the following is not the pricing strategy?
Geographical pricing
Psychological pricing
Product mix pricing
None of these
Answer: (d)

12. Answer: (d) Which of the following is/are tool(s) for promotion mix?
Advertising
Public relations
Direct Marketing
All of the above
Answer: (d)

13. Which of the following is not true about push strategy of promotion mix?
Promotion efforts are directed at the channel member
It is done through personal selling and trade promotion
Promotion efforts are directed towards the final consumer
None of these
Answer: (c)

14. Answer: (d) Factors influencing the promotion mix is/are
Type of product/market
Buyers’ Readiness stage
Product life cycle stage
All of the above
Answer: (d)

15. Answer: (d) The benefits of test marketing is/are
More reliable forecast of future sales
An opportunity to decide about launching or dropping the product
Determining the better promotional strategies
All of the above
Answer: (d)

16. Answer: (b) Which of the following is not the growth strategies?
Intensive growth
Innovative growth
Integrative growth
Diversification growth
Answer: (b)

17. Which of the following is/are component(s) of product personality?
The associated features
The brand name and logo
The package and label
All of the above
Answer: (d)

18. Answer: (c) Which of the following is not the level of the product?
Potential product
Augmented product
Product line
Expected product
Answer: (c)

19. Answer: (c) Which of the following cannot part of a product line?
Liril
Lux
Rin
Dove
Answer: (c)

20. Which of the following is not the stage of product life cycle?
Introduction
Growth
Maturity
None of these
Answer: (d)