2. Oliver struggles with being popular in school but when a dark-haired beauty takes interest in him, he's determined to become the best boyfriend in the world. Meanwhile, his parents' already rocky relationship is threatened when his mother's ex-boyfriend moves in next door. Oliver makes some unorthodox plans to ensure that his parents stay together and that Jordana still likes him.

3. SUBMARINE RELEASED: 12th September 2010 BUDGET: £1
SUBMARINE RELEASED: 12th September 2010 BUDGET: £1.2 million BOX OFFICE: £2.03 million

5. Media Ownership
The film was made by Warp Films (Production) an independent British film company who have a reputation for involvement in innovative films like This is England (2006) and Four Lions (2010). Warp Film are part of a company whose media and creative interests extend into film with the respected independent record label part of their niche, business interests. This is also an example of horizontal integration as the Artic Monkeys signed to Warps record label also wrote the soundtrack for the film.

6. Films Warp films is a sister company to Warp Records
Films Warp films is a sister company to Warp Records. However Warp X is a separate company which is a new digital film studio and is allied to Warp Films and Warp Records. Warp X harnesses cutting edge digital technology and low budget production methods to make high budget value movies that can reach cinema audiences across the world audiences. 

7. Film4 is a founding partner of the Warp X digital studio, the company develops and co-finances film productions and is known for working with the most innovative talent in the U.K. in this case being Warp Films and also the director Richard Ayoade. Film4 invested development money in the film while the film is one of last projects invested in by the UK Film Council who devoted New Cinema Fund money to Submarine. Additional funding reflecting the regional aspect of Submarine came from The Wales Creative IP Fund and the Film Agency for Wales The UK Film Council (UKFC) was a non-departmental public body set up in 2000 by the Labour Government to develop and promote the film industry in the UK. The New Cinema Fund supported emerging talent and established filmmakers working outside the mainstream, focusing on the most innovative writing and the most gifted directors. The fund had £15 million of Lottery money to invest over three years and funded eight to ten feature films each year. It had a strong commitment to supporting work from the nations and regions, from black, Asian and other minority ethnic filmmakers and encouraged the use of digital technology in the production, distribution and exhibition of films.

8. The importance of cross media convergence and synergy in production, distribution and marketing Film4 Productions, Film Agency for Wales, Wales Creative IP Fund, Red Hour Films and Warp Films. All of these smaller companies coming together to produce Submarine helped make the film successful by sharing experience and increasing the budget.

10. Submarine was only distributed to 28 screens in the US confirming the reluctance of The Weinstein Company to invest too heavily in this British, low production value project, however it made an impressive $467,000 in the US. The Weinstein Company is large enough to cope with the distribution of academy award winning The Artist and The Iron Lady but not competition for the oligopoly of Hollywood distributors including 20th Century Fox, Universal Studios and Paramount Both these Distributors working together to release Submarine in the UK and US helped greatly to generate interest in the film and increase the overall audience of Submarine. Without Weinstein's involvement Submarine's audience wouldn't have grown over in the US which means that Submarine may have missed out on a potentially bigger audience.

11. Unlike a film like The Dark Knight, Submarine had a small production budget of £1.2 million and an even smaller marketing budget. Therefore there were no expensive cross media platform promotions and it wasn’t filmed on IMAX. Due to it being a Warp production it was filmed digitally which fit within the budget.