1. E-poslovanje in spletne tržnice 4. sestanek direktorjev informatike 7
E-poslovanje in spletne tržnice sestanek direktorjev informatike Igor Kosem, SAP Slovenija

2. Velika rast internetske trgovine
Internetsko trgovanje
Velika rast internetske trgovine
Milijoni USD
Supply Chain Management December 2000

3. Nova ekonomija in internet
Prvi vtis
internet je dodatek
internet je za nove storitve …
Stvarnost
internet vpliva na vse poslovanje

4. Obljube interneta in stvarnost
Na internetu je obilna ponudba izdelkov, toda...
“Že 4 tedne čakam na dobavo izdelka, ki sem ga naročila na spletu.”
“Ne morem konfigurirati izdelka, ki ga želim kupiti.”
“Nihče mi ne more povedati, v kakšni fazi je moje naročilo.”
Kupec
Na internetu je ogromno potencialnih kupcev, toda...
“Nimamo avtomatskega procesiranja naročil - naročiIa nas preplavljajo.”
“Svojim kupcem ne morem zagotoviti individualiziranih storitev.”
Prodajalec

5. Gradniki e-poslovanja
Portal
Customer
Relationship
Mgmt.
Supply
Chain
Mgmt. E-
Procure-
ment
Product
Lifecycle
Mgmt.
Financials
Human
Resources
Business
Intelligence
Rešitve za
e-poslovanje
Marketplace

6. Primer portala – mySAP.com Workplace
poosebljeni portal za:
zaposlene
kupce
partnerje
integrira vse aplikacije na nivoju uporabniškega vmesnika
po principu vlog
Single sign-on
Web browser access
single
sign-on
INTERNETSKO POSLOVNO OKOLJE
mySAP
Workplace
Druge internerske
storitve
Ne - mySAP.com
meja podjetja
mySAP E-Business solutions
Internetske storitve mySAP

7. Dostop do notranjih in zunanjih storitev
Meja podjetja
Workplace (osebni portal)
Marketplace (spletni portal na naslovu
Marketplace
e-skupnosti
Left bottom screens refer to locally implemented application accessible from workplace
Screens on right are Internet services
3 ways of making money
Product sales
Services
Project basis
(possibly advertising)
Benefit: integration of services in marketplace and your internal applications
User-Perspective:
Workplace and Marketplace are connected
From Workplace: marketplace offers access to external information and services
Marketplace fits to a business community (users, business partners, e.g. in the same industry). Each marketplace user can personalize his view
Informacije in storitve znotraj podjetja
Informacije in storitve zunaj podjetja

8. Zahteve za portal katerikoli vir katerakoli vloga katerakoli naprava
splet
direktorica
PDA
Business Information
Warehouse
predsednik
mobilni workplace
produkcijski sistem
prodajniki PC

9. Elektronske tržnice in portali
stari
svet
(1:1)
Nabavna
podjetja
Prodajna
podjetja
novi
svet
(n:m)
Kupci
Uslužbenci
Dobavitelji
Partnerji
Marketplace

10. (npr. Preskrbovalna veriga) (Integracijsko stičišče)
Različice spletnih tržnic A)
Portal
(npr. B2C Trgovina) B)
Marketplace n:m
(npr. Borza) C)
Marketplace 1:n
(npr. Preskrbovalna veriga) D)
Interni Marketplace
(Integracijsko stičišče)

11. Poenostavljena nakup in prodaja
scenarij za c-poslovanje: One-Step Business
Kupec
ABC d.o.o.
Prodajalec
XYZ d.d.
Ugotovljen potreba po nabavi
Priprava kataloga izdelkov na spletu
Market- place
Rešitve za prodajo
Iskanje poslovnega partnerja
HTML
HTML
Izbira in konfigurira-nje blaga in storitev
Rešitve za nakup
Poslovni
direktorij
Primerjava ponudb od več dobaviteljev
Kontrola dobavljivo-sti in določitev cene
Izmenjava
dokumentov
Kreiranje nabavnega naročila
Kreiranje prodajnega naročila
ERP
XML
XML
ERP
Prejem in plačilo
Dobava in fakturiranje

12. Ustvarjanje ekonomije obsega
scenarij za c-poslovanje: združevanje naročil
Tržnice
Podjetja
Uslužbenci 25 7 3 6 1
C P G 10
100 8 50
primerjava
distribucija
čas

13. Dinamično določanje cen
scenarij za c-poslovanje: dražba za nepotrebno opremo
Pobudnik
ABC d.o.o.
Interesent
XYZ d.d.
Ugotovljena nepo-
trebnost opreme
Ugotovljena potreba po opremi
Izbira prodajnega kanala: dražba
Izbira nabavnega kanala: dražba
Market- place
Kreiranje ponudbe
XML
HTML
Iskanje dražbe in draženje
ERP
ERP
HTML
Pregled ponudb in določitev dobitnika
e-pošta
Sporočilo o dobitku na dražbi
Dražba
Kreiranje prodajnega
naročila
XML
XML
Kreiranje nabavnega
naročila
Dobava in fakturiranje
Prevzem in plačilo

14. Vstop ERP v e-poslovanje
e-kanali v podjetju
e-prodaja
ERP
e-nabava
Mickey Mouse represents an enterprise with web buy sell
We are seeing
prepared to buy - SCM - perhaps admin proc
company able to sell - CRM -simple non-config. items like books
often point solutions, disconnected with systems infrastructure
Offers
quick, access to web as a market place
with out exposing back office inefficiencies
Benefits
presence,
entrée and
possibly some cost savings
Few if any new demands for information
Many company has taken this step

15. Vrednostne verige Vrednostne verige povezane s portali - Marketplace
E Sell
ERP
E Buy
e-prodaja
e-nabava
Vertikalni
Marketplace 1
e-prodaja
ERP
e-nabava
e-prodaja
ERP
e-nabava
E Sell
E Buy
Vertikalni
Marketplace 2
VALUE CHAIN INTEGRATION
What we are seeing
dynamic interaction between buyers and suppliers over web
- availability visible, bidding facilititated
tighter links up and down value chain
growing into electronic market places - commodity chemicals emarket
benefits
improved customer service
access to new trading partners
process efficiencies and cost savings
increase speed
future options
Improves on what we already do / relies on good information
TRANSFORMATION
As companies connect to multiple portals they will change the way they work
Proficiencies increased
Processes are being redesigned to include wider range of trading partners
momentum developed - broader
Benefits
new business models - outsourcing, services on the web
competitive advantage - channels, products, service, speed, cost and prices
i.e. company procuring supplies on one portal and collaboratively planning on portal 2
companies organize and operate differently
based on accurate, timely, appropriate information

16. Konvergiranje vrednostnih verig
e-prodaja
ERP
e-nabava
Industry 1
Market
Place
e-prodaja
ERP
e-nabava
Industry 2
Portal
Industrijski
Marketplace
1, 2...
As appropriate industries will merge
Will also create new strategic options
Driven by
lower transaction costs
lower barriers to entry
increased organizational capabilities
New industries could emerge
ie. Banking, insurance and financial services
Impossible to imagine without the best possible data