1. Chapter 10: The Beginnings of Behaviorism

2. John Broadus Watson (1878-1958)
“Give me a dozen healthy infants, well-formed, and my own specified world to bring them up and I’ll guarantee to take any one at random and train him to become any type of specialist I might select—doctor, lawyer, merchant-chief, and yes, even beggar man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.” (1930   John B. Watson)
Greenville, SC
Fuhrman University
University of Chicago
Johns Hopkins

3. Rosalie Rayner

4. Subjects of Behaviorism
Instincts
Emotions
Thoughts

5. Criticisms Edwin Holt (1873-1946) Karl Lashley (1890-1958)
Law of mass action: the efficiency of learning is a function of the total mass of cortical tissue
Equipotentiality: the idea that one part of the cerebral cortex is essentially equal to another in its contribution to learning.
William McDougall
The Battle for Behaviorism