1. PROPERTY OF PIMA COUNTY JTED, 2010
Marketing
Think of at least two ways that you are different from other students in this room.
Introduction
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PROPERTY OF PIMA COUNTY JTED, 2010

2. PROPERTY OF PIMA COUNTY JTED, 2010
Objectives
Define terms that represent diversity
2. Identify diversity influences
3. Examine how diversity influences purchasing decisions made by consumers
Fill in the appropriate word in your
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PROPERTY OF PIMA COUNTY JTED, 2010

3. PROPERTY OF PIMA COUNTY JTED, 2010
Vocabulary 3
PROPERTY OF PIMA COUNTY JTED, 2010

4. PROPERTY OF PIMA COUNTY JTED, 2010
Vocabulary Defined
Market – Group of potential customers with similar needs willing to exchange something of value to satisfy that need
Target market - A specific group of potential customers a company aims its product and services
Market segmentation - a way of dividing a specific portion of a market
Diversity – The quality of being different 4
PROPERTY OF PIMA COUNTY JTED, 2010

5. PROPERTY OF PIMA COUNTY JTED, 2010
Vocabulary Defined
Demographics – Personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation
Geographics - separating based on where people live
Psychographics - grouping people with similar lifestyles (shared attitudes, values, opinions and behavior) 5
PROPERTY OF PIMA COUNTY JTED, 2010

6. Name That Segmentation
1) demographics
2) geographics
3) psychographics
4) demographics
5) demographics
6) psychographics

7. What product would they buy? What influences purchases for that group?
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PROPERTY OF PIMA COUNTY JTED, 2010

8. PROPERTY OF PIMA COUNTY JTED, 2010
Marketing
12 word summary
In 12 words or less, summarize the most important aspects from today's lesson.
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PROPERTY OF PIMA COUNTY JTED, 2010