1. Introduction to Social Responsibility
Ms. Carmelitano

2. Bell Ringer Think about your CAS project – did it help people?
What were the motivations behind your actions? Were they 100% self-less?
List the reasons why you helped.
Make a list of people you are MOST LIKELY to help

3. Principles of Human Relationships
Humans are social animals, we depend upon others for our well‑being
Human relationships may include: romances, friendships, family relationships, and antagonistic relationships
Conflict with others that can threaten our survival individually and as social groups.

4. Key goals of social psychologists are to
understand the complexities of relationships
improve interpersonal relationships,
promote social responsibility and reduce violence
Violence: aggression characterized by victimization of another
(for example, bullying, domestic violence, genocide).

5. Vocabulary
Social responsibility: An ideology or theory that a person has an obligation to act to benefit society at large
Pro-Social Behavior: Behavior that benefits another person or has a positive social consequence
Egoistic Motivation: Many times people act in ways to benefit others for selfish reasons – to “feel good. The goal of pro-social behavior can be egotistic: a personal benefit achieved by helping others
High Helping Behavior: Behavior that intentionally helps or benefits another

6. Vocabulary
Altruism: When one person helps another for no reward, and even at some cost to themselves
Batson (1991): motivational state with the ultimate goal of increasing another’s welfare. The goal is regardless of personal cost or benefit
Note the difference between the goals of altruism and pro-social behavior!

7. Should we examine human relationships through just one lens?
Triangulation
Should we examine human relationships through just one lens?
NO!
We have to examine the through multiple lenses

8. Biological Analysis
Biological researchers will examine how our genetics and hormones cause us to behave in certain ways in social settings.
Example: How do hormones effect the way young men and women behave in relationships

9. Cognitive Analysis
Cognitive researchers will examine how we interact due to the schema theory
Fredrick Bartlett
Schema – a mental representation of knowledge
We have expectations of how we should act and who we should be based on our schemas

10. Child Falls Down ?

11. Sociocultural analysis
Social psychologists focus on attribution theory, social identity theory and the role of culture when examining human behavior

12. Culture will effect the way in which you interact with other people
Culture can affect whether you will feel compelled to help someone in distress.

13. Culture Collective vs Individualistic Individualist societies
the ties between individuals are loose:
everyone is expected to look after himself or herself and his or her immediate family.
Collectivist societies
from birth onwards people are integrated into strong, cohesive in- groups,
extended families (with uncles, aunts, and grandparents), which provides them with support and protection

14. Culture Uncertainty-Avoidance
The what extent a culture programs members to feel either uncomfortable or comfortable in unstructured situations.
Uncertainty-avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and, on the philosophical and religious level, by a belief in absolute Truth
Short term orientation vs long term orientation
Long term orientation
culture that value, persistence, ordering relationships by status and observing this order, thrift, having a sense of shame, respect or tradition, value the community as a collective
Short term orientation
cultures that value, personal steadiness and stability, reciprocation of greetings, favors, and gifts, focus on the future and innovation

15. Culture Power Distance
The extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. Compared to Arab countries where the power distance is very high, Austria is very low

16. Using Hofstede’s principles of cultural dimensions, answer the following questions
1) There are a group of people running a race, one girl falls down.
How would a person from and individualistic culture respond?
How could a person from a collective culture respond?
2) There is a fight in the hallway. Two girls are yelling at a third.
How could a person from a high uncertainty-avoidance culture respond?
3) A man is yelling at his wife in the street. He is becoming very aggressive towards her.
How would a person from a culture with Long Term Orientation respond?
How would a person from a culture with Short Term Orientation respond?

17. Would you help? Why?