1. 1

2. Business Intelligence Applications

3. BI and Performance Management Consistently the Top IT and Business Priorities Worldwide
“… the most important technology in 2007 is Business Intelligence”
Finance’s Top Area of Importance
Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005” 5

4. Business Intelligence Drives Increased Effectiveness in every Business Function
Sales Analytics
Financial Analytics
Improve pipeline visibility and forecast accuracy
Real-time view of financial condition and drivers of cost and profitability
Service & Contact Center Analytics
Supply Chain Analytics
Convert service calls into sales through enhanced cross-selling
Optimize supplier sourcing, supplier performance, and inventory levels
Marketing Analytics
HR / Workforce Analytics
Real-time visibility into campaign execution, results, and ROI
Understand what drives employee productivity and org. performance 6

5. <Insert Picture Here>
Our Mission
Making our software a source of continual competitive advantage for our customers
Better Information
Better Results 7

6. Our Approach to BI Applications
Pre-Build Applications to reduce complexity and TCO for our customers
Extend Applications with Best in Class Technology
Integrate BI Applications with ERP and CRM 1 2 3 8

7. Pre-Built BI Applications from Oracle Reduce Complexity
DASHBOARDS
“Visible”
“PLUMBING”
“Under the Surface”
Mappings to multiple applications and data transformation all take expertise and time
Creating a dashboard is the visible part, people have been creating dashboards for years in everything from Java to Microsoft Front Page to dedicated BI tools to proprietary development environments. Dashboards are pretty, and the first thing people see, but they are just “the tip of the iceberg”. In creating true enterprise BI applications, the hard work, and the bulk of the work is underneath, especially when you start looking at multiple applications in an environment of multiple vendors on multiple technologies and multiple upgrade cycles. Oracle is uniquely positioned to handle this problem. 1st, we’ve got some great technology from the database to ETL and mappings, to visualization. 2nd, we’ve got the smartest developers in the world, and 3rd, we now own a critical mass, and the industry leaders of the enterprise transactional applications people want integrated. Who better than Oracle to provide the best insight to customers using our applications . We can do this because as an applications vendor, we understand our customers’ business, their business processes and we own the data.
DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION ENVIRONMENTS 9

8. Oracle’s Product Strategy
Integrated Business Intelligence Database
Business Intelligence & Data Mining Functions Integrated in Database
Integrated Business Intelligence Tools
Best-of-Breed, Next Generation Business Intelligence Technology Platform
Integrated Analytic Applications
Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications
Exploits Any Information Technology Environment 10

9. Analytic Applications Families All on Common Oracle BI EE Technology
New Version
New
New
Fusion Intelligence for PeopleSoft Enterprise
Fusion Intelligence for EBS
Oracle BI Applications
Extension of EPM, Replacement for BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL, SAP, Other
Enhancement/Extension of DBI
Oracle BI Suite EE
Ad-hoc Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web Services
Other Operational & Analytic Sources 12

10. Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web Services
Enterprise Business Model and Abstraction Layer
Oracle
BI Server
Intelligent Caching Services
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process 13

11. Oracle BI Applications Single- and multi-source Analytic Apps Built on BI Suite EE
Sales
Service & Contact Center
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Oracle BI Applications
Oracle BI Suite EE
Ad-hoc Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web Services
IVR, ACD, CTI
Hyperion
MS Excel
Other Data Sources
BAW Schema
Packaged
ETL Maps
Universal Adapters 14

12. Oracle BI Applications Multi-Source Analytics with Single Architecture
Auto
Comms & Media
Complex
Mfg
Consumer Sector
Energy
Financial Services
High Tech
Insurance
& Health
Life Sciences
Public Sector
Travel & Trans
Sales
Service & Contact Center
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Pipeline Analysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle Time Analysis
Lead Conversion
Churn Propensity
Customer Satisfaction
Resolution Rates
Service Rep Effectiveness
Service Cost Analysis
Service Trends
Campaign Scorecard
Response Rates
Product Propensity
Loyalty and Attrition
Market Basket Analysis
Campaign ROI
Order Linearity
Orders vs. Available Inventory
Cycle Time Analysis
Backlog Analysis
Fulfillment Status
Customer Receivables
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
Employee Expenses
BOM Analysis
A/R & A/P Analysis
GL / Balance Sheet Analysis
Customer & Product Profitability
P&L Analysis
Expense Management
Cash Flow Analysis
Employee Productivity
Compensation Analysis
HR Compliance Reporting
Workforce Profile
Turnover Trends
Return on Human Capital
Other Operational & Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition 15

13. Oracle BI Applications Multi-Source Analytics with Single Architecture
Auto
Comms & Media
Complex
Mfg
Consumer Sector
Energy
Financial Services
High Tech
Insurance
& Health
Life Sciences
Public Sector
Travel & Trans
Sales
Service & Contact Center
Churn Propensity
Customer Satisfaction
Resolution Rates
Service Rep Effectiveness
Service Cost Analysis
Service Trends
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Pipeline Analysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle Time Analysis
Lead Conversion
Campaign Scorecard
Response Rates
Product Propensity
Loyalty and Attrition
Market Basket Analysis
Campaign ROI
Order Linearity
Orders vs. Available Inventory
Cycle Time Analysis
Backlog Analysis
Fulfillment Status
Customer Receivables
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
Employee Expenses
BOM Analysis
A/R & A/P Analysis
GL / Balance Sheet Analysis
Customer & Product Profitability
P&L Analysis
Expense Management
Cash Flow Analysis
Employee Productivity
Compensation Analysis
HR Compliance Reporting
Workforce Profile
Turnover Trends
Return on Human Capital
Other Operational & Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition 16

14. Oracle Financial Analytics Product Components
Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Financial Analytics 1
Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users.
Presentation Layer
Logical Business Model
Physical Sources 3
Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources.
A “best practice” library of over 360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives 2 4 17

15. Oracle BI Applications Architecture
Administration
Oracle BI Presentation Services
Dashboards by Role
Reports, Analysis / Analytic Workflows
Metadata
Role Based Dashboards
Analytic Workflow
Guided Navigation
Security / Visibility
Alerts & Proactive Delivery
Metrics / KPIs
Logical to Physical Abstraction Layer
Calculations and Metrics Definition
Visibility & Personalization
Dynamic SQL Generation
Logical Model / Subject Areas
Oracle BI Server
Physical Map
Direct Access to Source Data
Data Warehouse /
Data Model
Abstracted Data Model
Conformed Dimensions
Heterogeneous Database support
Database specific indexing
ETL
Load Process
Staging Area
Extraction Process
DAC
Highly Parallel
Multistage and Customizable
Deployment Modularity
Oracle
SAP R/3
Siebel
PSFT
EDW
Federated Data Sources
Other 18

16. Oracle BI Apps: Selected Key Entities Unified multi-source data model
Sales
Opportunities
Quotes
Pipeline
Order Management
Sales Order Lines
Sales Schedule Lines
Bookings
Pick Lines
Billings
Backlogs
Marketing
Campaigns
Responses
Marketing Costs
Supply Chain
Purchase Order Lines
Purchase Requisition Lines
Purchase Order Receipts
Inventory Balance
Inventory Transactions
Finance
Receivables
Payables
General Ledger
COGS
Call Center
ACD Events
Rep Activities
Contact-Rep Snapshot
Targets and Benchmark
IVR Navigation History
Service
Service Requests
Activities
Agreements
Workforce
Compensation
Employee Profile
Employee Events
Pharma
Prescriptions
Syndicated Market Data
Financials
Financial Assets
Insurance Claims
Public Sector
Benefits
Cases
Incidents
Leads
Conformed Dimensions
Customer
Products
Suppliers
Cost Centers
Profit Centers
Internal Organizations
Customer Locations
Customer Contacts
GL Accounts
Employee
Sales Reps
Service Reps
Partners
Campaign
Offers
Modular DW Data Model includes:
~350 Fact Tables
~550 Dimension Tables
~5,200 prebuilt Metrics
(2,500+ are derived metrics)
~15,000 Data Elements 19

17. Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is DPO on target?
Is Overdue Balances
trending up?
Are Payment Terms
in compliance?
Business Function: Receivables
Role: Director, Credits & Collections
Objectives:
1) Maximize Cash Flow
2) Control Risk of Receivables Portfolio
Gain
Insights
How long is the
underlying Overdue
Balance pending?
What is the aging of
Due Balances?
Analytic Workflows are built around standard paths of discovery for business issues. Here we can see that a Director of Credit / Collections in the Receivables function of Finance and Accounting is monitoring the “Maximizing Cash Flow” objective. This objective is composed of several key questions / KPIs around DSO, DPO and others. Each one of these subsequently leads to more questions about the core components of the KPI, for example DSO being on target requires Overdue Balances to be on target, Customers to be paying in line with their terms, etc. Oracle Business Analytic Applications supports these workflows by enabling these standard exploration paths directly into our applications. [mouse click] Let’s take a look at an example around one branch of the “Maximize Cash Flow” Analytic Workflow.
Who are the Customers
and Collectors?
Drill to
Due Balances by Region
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances 20

18. Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
How long is the
underlying Overdue
Balance pending?
Drill to Detail
Who are the Customers?
You can see that each part of the flow is supported by prebuilt reports and navigations that allow users to easily drill to further levels of detail as required. In fact, since our products are built to capture information at the transaction line level users can easily drill from the summary information to the most atomic level of information required. Ultimately this allows the user to not only monitor progress on an objective but easily navigate the right information so that in the end any required corrective action can be proactively taken.
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances 21

19. PCS Computing: Analytics in Action1 2 10
Identify Problem w/ Revenue
Problem with Invoice & Backlog
Execute Multichannel Sales Campaign
Sales 3 4 6
Locate Substitute Product
Source Additional Parts
Identify Overstocked Laptops
Supply
Chain 5
Verify Supplier Payable Status
Finance 7
Create Campaign for Overstock
Marketing 8 11
Ensure Campaign Readiness
Monitor Contact Center Performance
Contact
Center 9
Address Agent Retention issue
Workforce 23

20. Seamless Analytics Across Multiple Data Sources
Sales
Supply
Chain
Finance
Marketing
Contact
Center
Workforce 24

21. Speeds Time To Value and Lowers TCO
Build from Scratch with Traditional BI Tools
Oracle BI Applications
Training / Roll-out
Oracle BI Applications
solutions approach:
Faster time to value
Lower TCO
Assured business value
Define Metrics & Dashboards
DW Design
Back-end
ETL and Mapping
Training / Rollout
Easy to use, easy to adapt
Define Metrics & Dashboards
Role-based dashboards and thousands of pre-defined metrics
DW Design
Prebuilt DW design, adapts to your EDW
Back-end
ETL and Mapping
Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Months or Years
Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis 25

22. What Customers Are Achieving With Oracle BI Applications
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
Deployed to 3,000+ users in 3 months
Sales Analytics
4 months from decision to live for 1,200 users Pharma Analytics
Live in 100 days, 6,500 users Sales and Marketing Analytics
Two common characteristics are:
1. Faster implementation and information delivery via prebuilt content with mappings, reports, KPIs, and dashboards
-- The management teams invested in the projects were able to see the results much faster than any other BI implementation
2. Pervasive use by leveraging business processes via analytic applications.
-- These applications are consumed by business users to conduct their daily business. It is not for some specialists who just create reports.
“I can vouch that it can be deployed as rapidly as they claim...It is a product that really delivers.” 26

23. New BI Applications 7.9 Release27 27

24. 7.9 Release Themes Unified multi-source data model
Enhanced user experience
Data Warehouse Administration Console
Expanded deployment options
Support Oracle EBS v11 v11i9 and v11i10
Support DB2 V8 on z/OS as both source and target database
Support Teradata V2R6 as target database
Full localization
Translation to 15 languages 28

25. Tight Integration with Applications Shared security with Oracle EBS and Siebel CRM
EBS Security Integration
FND_User security
Shared responsibilities between Oracle EBS and Oracle BI Apps
Oracle SSO
Siebel CRM Security Integration
Siebel native security
Shared responsibilities between Siebel CRM and Oracle BI Apps
Hot-Pluggable Security
Pre-built security roles in BI Applications
Users/roles synchronized with selected security environment 29

26. Tight Integration with Applications Action Links navigate from analytical to operational
Direct navigation from analytical report to transactional detail while maintaining context
Take action immediately without navigating to a different screen
Oracle EBS Integration
Siebel CRM Integration 30

27. Analytic Workflows Directed analysis helps inexpert users
Guided Navigation
Enables users to quickly navigate a standard path of analytical discovery specific to their function and role
Enhances usability and lowers learning curve for new users
Conditional Navigation
Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention
Guides users to next logical step of analytical discovery
Analytic workflows appear as HTML links as shown in the slide. These workflows are designed around the prepackaged reports but can naturally be easily changed to meet the specific customer needs. Each analytic workflow suggests an order for running a group of reports; these suggestions constitute paths of guided analytics. 31

28. Data Warehouse Administration Console (DAC) Strong Competitive Differentiator
For warehouse developers and ETL Administrator
“ETL orchestration tool”
Application Configuration
Execution & Recovery
Monitoring
Allows:
Pin-point deployment
Load balancing
Reduced load windows
Fine-grained failure recovery
DAC
Background – There are a variety of things to be deployed and managed in a data warehouse
DW objects (tables/indices)
ETL Code
Seed data
Variety of configurations for ETL etc
This is our tool to administer/install/maintain and monitor ETL runs
Also used by ETL administrators in production to monitor and restart jobs
Significant TCO and performance improvements since DAC was released. Several customers have improved their ETL run timings several times 32

29. Portfolio of Analytic Applications33 33

30. Analytic Applications Families All on Common Oracle BI EE Technology
New Version
New
New
Fusion Intelligence for PeopleSoft Enterprise
Fusion Intelligence for EBS
Oracle BI Applications
Extension of EPM, Replacement for BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL, SAP, Other
Enhancement/Extension of DBI
Oracle BI Suite EE
Ad-hoc Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web Services
Other Operational & Analytic Sources 34

31. Daily Business Intelligence
Fully Integrated Business Intelligence for the E-Business Suite
Suite of pre-built, role-based BI Applications
Easy-to-use, interactive, and extensible dashboards
Seamless integration with E-Business Suite
Single source of truth (no upload to data warehouse)
Seamless drilldown to transaction tables
Easy to deploy
No separate ETL tool to learn and maintain
Very low TCO
Oracle has responded customer requirements – Oracle Daily Business Intelligence (DBI) was engineered and created with the sole intention of arming E-Business Suite users with the information they needed. This is a unique product in the Analytical Application marketplace that has typically ‘bolted on’ a heterogeneous set of products providing somewhat similar benefits but a very high risk and cost.
There have been five principles that have guided the rapid growth of DBI:
Pre-built, role-based content for broad and deep analysis
Easy-to-use, interactive, and actionable dashboards
Cross-functional and drill-down analytics
Seamless integration with E-Business Suite applications
Extensible and customizable framework 35

32. Oracle Daily Business Intelligence (DBI) Easy-To-Use Dashboards Within E-Business Suite
Role Based Dashboards
Leverages EBS Infrastructure and Materialized Views
No Data Movement Required
Drill Directly to Transactions from Summaries
Implements in Days
Fastest Path to Information from EBS
Part of EBS “Rapid Install”
No Training Required
Embedded Dashboards provide a wealth of user functionality while maintaining ease of use. dashboards are rendered in pure HTML so that they can be accessed over the web and require no specialized user training. Dashboards have built-in time summarization options from Calendar Week, Month etc to Rolling periods to Fiscal Periods depending on the analytical subject area. Furthermore, these time periods can be compared to Prior periods, years or even a budget. All dashboards offer a variety of visualization options including KPIs, Graphs, Tables and Guiding Links.
Users can even export to Excel or PDF as well as collaborate on information using , Web Conferencing and Real Time Chat.
In addition, the Delegation feature allows Managers and Executives to ‘delegate’ roles to subordinates for a limited amount of time.
Users can directly drill through from a DBI dashboard to a Report to further explore data. DBI reports allow users to pivot and view the data across different dimensions and drill down a hierarchy. In addition, Users can save their queries and parameter filters to execute it on a periodic basis. DBI also allows users to print, and Export the report.
Embedded Dashboards provide a Drill down and through model that allows users to view aggregated data to understand trends, investigate anomalies, exceptions or problems by drilling down to lower levels in a hierarchy that is part of a multidimensional query and finally drill through to the underlying transactional system to resolve potential issues or facilitate solutions to existing problems. 36

33. Drill Through: Summary to Actual Transactions
Summary & Trends
Detail Information
Transactions
DBI provides a Drill down and through model that allows users to view aggregated data to understand trends, investigate anomalies, exceptions or problems by drilling down to lower levels in a hierarchy that is part of a multidimensional query and finally drill through to the underlying transactional system to resolve potential issues or facilitate solutions to existing problems. 37

34. EBS R12: Continued Delivery of Pre-built Apps
11i.9 (DBI v6)
11i.10 (DBI v7+)
12 (DBI v8)
Dashboards 33 54 60
KPIs
214
313
362
Intelligence Reports
377
827
918
Finance
Human Resources
Supply Chain
Procurement
CFO
Controller
Treasurer
AP manager
AR Manager
Assets Manager
Tax Manager
Cost Manager
Projects Manager
Revenue Manager
Collections Manager
Payroll Manager
Accountant
Compliance Clerk
AP Clerk
AR Clerk
Financials Analyst
VP of HR
Line Management
HR Manager
Line Manager
HR Analyst
Benefits Manager
Benefits Analyst
Learning Manager
HR Specialist
Learning Coordinator
HR Help Desk Manager
Compensation Manager
Compensation Analyst
Supply Chain VP
Service VP
Manufacturing VP
Material Management VP
Product Management VP
Planning VP
Plant Manager
Production Manager
Production Line Supervisor
Production Scheduler
Production Process Engineer
Inventory Manager
Warehouse Manager
Sales Contracts Mgr
CFO
CPO
VP Corporate Procurement
VP Business Unit Procurement
VP Central Procurement
Procurement Manager
Buyer
Contracts Manager
Contracts Administrator
Commodity Manager
Sourcing Strategy Analyst
Contracts Analyst 38 6

35. Fusion Intelligence EBS Edition Pre-Packaged Repository Scope
Financials Intelligence
Supply Chain Intelligence
General Ledger
AP Expenses (GL)
AR Revenue (GL)
GL Activity
Budget
Accounts Payable
AP Invoices
AP Invoices Aging (Due & Past)
AP Payments Schedule
Accounts Receivable
AR Adjustments
AR Payments Schedule
AR Receipts
AR Invoices
AR Aging Receivables
Sales Credits
Compliance
Order to Revenue
Order Fulfillment and Shipping
Manufacturing (Process and Discrete)
Inventory (Process and Discrete)
CRM Intelligence
Sales Opportunity
Sales Pipeline
Sales Forecasting
Service
Human Resources Intelligence
DBI Workforce Activity and Deployment
DBI Compensation Salary Summarization
DBI Leave and Absences
HCM EUL Recruitment Pipeline
HCM EUL Recruitment Vacancies
Procurement Intelligence
Procurement Management
Supplier Management
Not a Commitment to Deliver—Subject to Change 39

36. Solution Architecture
Components of Intelligence Applications
Oracle BI
Applications
(former SBA)
Fusion Intelligence
for PeopleSoft
Fusion Intelligence
for Oracle
Metrics
Pre-Packaged Reports
Pre-Packaged Dashboards
Pre-Packaged Semantic Objects
Oracle is in the unique position to leverage the experience and intellectual capital of three of the most successful business application vendors in the world. Therefore, Oracle provides the “best of breed” analytic content for both horizontal business processes (i.e. financial, human resources, supply chain management, customer relationship management) and vertical industry focus (i.e. manufacturing, healthcare, higher education, retail, etc.).
Oracle’s integrated Analytic Applications contain pre-packaged reports, dashboards, and pre-packaged semantic objects (i.e. ETL maps, datawarehouse schemas, and KPIs) originally from the Siebel and PeopleSoft product suites. In addition, Oracle already has pre-built content for its legacy Oracle OLTP and CPM applications that is part of the Daily Business Intelligence product solution.
These Analytic Applications are shipping today so that our customers can leverage the rapid implementation capabilities, and benefit from the “built-in” business intelligence. Oracle’s product strategy is to combine the best of each product offering to develop a comprehensive suite of analytic applications with pre-packaged dashboards and reports to support every facet of a company’s operations with a growing list of industry-specific solutions.
In-Place Schema (DBI)
Packaged
Integrations
MDW (EPM)
JD Edwards
RMW & CW (SBA)
Maps
Models 40

37. Fusion Intelligence for EBS
“Best of Both Worlds!”
After
DBI is becoming a more standard BI application offering with the same LOW TCO it has always offered. So, as an application sales rep; you can sell DBI Financials, HR, SCM exactly how you have sold this in the past and if a customer is looking for a more standard and extensible BI Platform you can now offer Oracle BI EE on top of the robust DBI information model.
Value Proposition : Flexible, Extensible BI Platform that is open to multiple data sources; low TCO of DBI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 41

38. Key Performance Indicators Multiple Data Widgets for presenting data
Fusion Intelligence for EBS Features
Flexible Time Periods
After
Multiple Currencies
Guided Navigation
Key Performance Indicators
Multiple Data Widgets for presenting data
Summary Results
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 42

39. Fusion Intelligence for EBS Details
End-to-end Oracle solution
Pre-packaged dashboard templates
A repository with a business model based on underlying DBI data model 43

40. Pre-Integrated For Embedded BI
Embedded, In-context, reports and graphs to promote action within transactional workflows 44

41. Guided Drilldown Summary & Trends Detail Information
Actual Transactions
DBI provides a Drill down and through model that allows users to view aggregated data to understand trends, investigate anomalies, exceptions or problems by drilling down to lower levels in a hierarchy that is part of a multidimensional query and finally drill through to the underlying transactional system to resolve potential issues or facilitate solutions to existing problems. 45

42. Ad-hoc Query Capability
DBI Base Summaries and MVs available for Ad-hoc analysis
New Calculated Fields
Available within Market Leading BI Toolset
Easy to use Charting tool
Formatting
Widgets
Highlighting
Multi-language 46

43. Guided Navigation & Action Links
Analytic Workflows
Guided Navigation and Conditional Navigation links
Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard
Action Links
Direct navigation from record to transactional while maintaining context 47

44. Integrated Security
Launch Oracle DBI EE dashboard from Application Navigator
Shared responsibilities between Oracle EBS and Oracle DBI EE
Sign in only once in EBS 48

45. Three Components of Fusion Intelligence
Fusion Intelligence for
EBS and PeopleSoft* 1
Oracle BI Enterprise
Edition Suite License 2
DBI or EPM Apps (many
customers already have this) 3
EBS
PSFT
OLTP 49

46. Product Roadmap 50 50

47. Oracle BI Apps for Fusion Applications
Oracle BI Apps Roadmap
OBI Apps
Unified enterprise data model
Leverages BI EE 10gR3
Enhanced DAC
Oracle BI Applications
7.9 BI
Translation to 15 languages
Oracle BI Applications BI
PSFT 8.8 HR, Financials adapter
SEBL 8.0 adapter
Data Lineage Console
OFSA Analytics
Oracle BI Applications
7.9.1 BI
PSFT 8.9, 9.0 HR, Financials adapters
SAP 4.6c, 4.7 adapters
EBS R12 adapter
Oracle BI Applications
7.9.X BI
Oracle BI Applications
8.0 BI
New application content
Oracle BI Apps for Fusion Applications
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 51

48. Oracle BI Applications ETL Adapter Support
CRM
Financials
Human Resources
Supply Chain
Order Management
Procurement & Spend
EBS 12
7.9.x
EBS
7.9
EBS
EBS
PSFT 9.0
PSFT 8.9
PSFT 8.8
7.9.1
SAP 4.7
SAP 4.6c
Universal
Siebel 8.0
Not Applicable
Siebel 7.8
Siebel 7.7
Siebel 7.5
Siebel 6.3
7.9
7.9.1
7.9.x
Strategy:
ETL adapters to be delivered as 7.9.x patches as they become available. To be available soon:
SEBL 8.0
PSFT 8.8
PSFT 8.9
EBS 12
SAP 4.6c
SAP 4.7
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 52

49. Fusion Intelligence Supported Integrations
CRM
Financials
Human Resources
Supply Chain
Order Management
Procurement & Spend
EBS 12
FI R-0.1
EBS
FI R-0
EBS
DBI v6
PSFT 9.0
EPM 9.0
FI R-0 EPM 9.0
PSFT 8.9
PSFT 8.8
PSFT 8.4
SAP 4.7
SAP 4.6c
Siebel 8.0
7.9.1
Not Applicable
Siebel 7.8
7.9
Siebel 7.7
Siebel 7.5
Siebel 6.3
FI R-0,
DBI R-0
FI R-0.1
No planned release
FI R-0,
DBI v6+:
Released
FI R In dev, target end of Apr.
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 53

50. OBIA ETL Statement of Direction
Informatica and Oracle Data Integrator to be supported
Informatica PowerCenter
OEM distribution extended until at least 2010, with optional extensions
After distribution terminates, 8 additional years full support for existing customer, including new Informatica versions
Informatica use: any sources, any extension of BI Applications, must be used to target BI Applications
Oracle Data Integrator (ODI)
Plan to offer as alternative to Informatica
Full ongoing support for both Informatica and ODI
DAC to support both Informatica and ODI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle" 54

51. Working with Oracle Marketing
Joe Thomas
April 3rd, 2007

52. “Intelligent” Partners…1
…are easy to market!
…know how to tell a good story!
…are good partners! 2 3 58

53. …are easy to market Differentiated Skills Ready to Engage Agile
Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
Ready to Engage
Have stories, spokespeople and venues, and want to take advantage of Oracle’s
Agile
Short “windows of opportunity”
Avoid lengthy approval cycles 59

54. …know how to tell a good story
Interesting Characters
Can “name names”, customer hook
Engaging Plot
Details/Metrics/Benchmarks
Business Problem
Happy Endings
Business Benefits
Customer quotes 60

55. …are Good Partners Engaged with the Oracle Network
BI Partner Team, Product Marketing, Field Marketing, BI Sales Team, ASMs, PR, Oracle Press, AR, Executives.
Understand the Oracle Eco-system
User Groups
Mutual Partners
Shared Value Proposition
Partners not vendors
Willing to co-brand and co-sponsor events and content 61

56. Suggestions Write my marketing pitch on you
Brief
How does Oracle fit inside your business
Mutual Customer Reference Inventory
Have 3
Write them up or forward already existing ones
Work with us to package
Pick a Story
Co-branded content
Bi-lined articles 62

57. 63 63