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3.01-C Technology in Product/Service Management
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Intro Describe the use of technology in Product/Service Management
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Technology in Product/Service Management
Applications of Technology in Marketing: 1. Point-of-Sale Systems Scanners at cash registers, touch screens, hand-held devices at checkout 2. Interactive Touch Screen Computer Example: Kiosks
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3. Interactive TV 4. Customer Relationship Management business can track A customer can track an order. The CRM or customer satisfaction Where TV is like a computer- order movies, click on Ragu for recipes, order food 5. Mass Customization - technologically advanced method that allows businesses to produce products that are specialized for a very few customers.
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5. Enterprise Resource Planning Systems Software that allows all parts of the company’s management to be integrated
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6. Internet Wi-Fi Search Engines E-commerce -website Tracking visitors to your website is one way businesses use technology to obtain information in order to improve the product/service mix.
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Intranet A technological tool which can help a business’s employees simultaneously access the same information about the businesses products. A “Network”
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Technology in Product/Service Management
Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion
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Technology in Product/Service Management
Sources: Marketing Essentials
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