1. Gm factory pre-owned collection opportunities
February 12, 2016

2. CUSTOM HOMEPAGE SHOWROOM
Boost awareness of Factory Pre-Owned on a large, broad-reaching canvas
Prominent feature of the Pre-Owned program across KBB.com’s Homepage
SHOWROOM can be custom designed with larger brand assets and multiple click options
Multiple click options allow shoppers to browse specific brand models on Factory Pre-Owned site
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. CUSTOM HOMEPAGE SHOWROOM
Boost awareness of Factory Pre-Owned on a large, broad-reaching canvas
SHOWROOM consists of three featured messages rotating evenly
Clicking on GM tab reveals customized SHOWROOM
Introductory description of the Factory Pre- Owned program
Shoppers can click to browse specific brand vehicles on Pre-Owned site 1 2 3 3 4 4 1 2
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. FACTORY PRE-OWNED AWARENESS MODULE
Increase consideration of Factory Pre-Owned to Used Car shoppers
Native call-out within the content flow on Used Car shopping path pages
Segment and make targeting available
Quickly communicates the benefits of the Factory Pre-Owned program and drives interested shoppers to the site
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. SEARCH BY GM PRE-OWNED
Surface the Pre-Owned program while shoppers begin to research
Custom integration into the Homepage browse module
New search “by Pre- Owned” option allows shoppers to learn about the program and click directly to browse each brand’s vehicles
Native design lends credibility to the sponsored experience
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. SEARCH BY GM PRE-OWNED
Surface the Pre-Owned program while shoppers begin to research
Sponsored tab appears alongside existing browse options
Upon click, the browse module is customized to aid potential Factory Pre- Owned shoppers
Program benefits are listed to inform shoppers about Factory Pre- Owned
Shoppers can click to browse specific brands on the Factory Pre- Owned site 1 1 2 2 3 3 4 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.